“Communication is an art that needs to be performed carefully. Communication that is destitute of high quality content has no chance of being successful.  If the communication is not sustainable, it is useless as well as a loss. To achieve success in communication requires the “right content, right means, right media, right target group, right timing.”  

Content makes the difference in communication

Journalist-author Yaprak Özer has had a number of different professions over her career. She has worked as a reporter, an editor, a director, a writer for newspapers and magazines, and as a TV producer and presenter. She has always positioned herself wisely with respect to changes in the media world. She founded her own business enterprise: İndeks Content Communication. The enterprise produces and manages content independent of the media.

Özer’s journalism career focused on macro-economic areas, such as management science, human resources, diplomacy and foreign news reporting. She was behind publications, such as “first” magazine-newspaper, and lent her support to Turkey’s first TV programme on “management science and human resources.” She has lectured, given speeches and published books in this field for many years.

Over the last years, Özer has intensified her activities and given more speeches on subjects related to communication and content management. She provides communication and content guidance on niche activities requiring deep expertise, such as investor relations and stakeholder communication. She also works on questions, such as, how to establish and manage communication based on developing and changing balances in the media, and what the correct media are for a given situation.

In addition to her work as a speaker within İndeks Speaker Agency, Özer works for national and international organisations as a moderator and gives media relations training sessions in English and in Turkish.

Özer regularly gives training sessions to the senior spokespersons of large corporation and provides communication consultancy services for top management. She is renowned as a communications professional with international accreditation and an impressive portfolio of previous customers.

You can access Yaprak Özer’s last articles and commentary at http://yaprakozer.com/.

Who is Yaprak Özer?

Yaprak Özer completed her undergraduate education at Istanbul University. She received her Master’s degree and completed her PhD studies at Bosphorus University. She worked as a professional journalist for The Tennessean and USA Today, with an International Success scholarship. She received her vocational education in England and Japan.

She participated in the launch of one of Turkey’s first management and HR publications. She wrote columns for Hürriyet, Sabah and Milliyet dailies. She prepared and hosted economy, management, education and HR programs for TRT 2, CNN Turk and Bloomberg HT. She founded Turkey’s first content communication and content management company İNDEKS, which is also Turkey’s first speaker agency with a national and international portfolio. She lectured at Bilgi University on e-MBA and undergraduate programs. Özer was named one of the 100 Global Leaders for Tomorrow in 2003 by the World Economic Forum.

Currently Dunya, Daily newspaper & blog writer for yaprakozer.com