Bihter
Ayyıldız
Luxury Brand Consultant
Biography
Bihter Ayyıldız is an advertiser, journalist, consultant, and marketing expert who wears many hats in the field of communications. After studying art history in France, she changed sectors to use her experience in brand communications in the advertising industry for luxury brands. Ayyıldız, closely followed by fashion and luxury brand enthusiasts, is a partner to major brands. Starting her professional life in journalism and working as a strategic marketing consultant, Ayyıldız is now pushing the boundaries of marketing communication with her recent focus on influence marketing and its extension, Love and Hate Marketing.
After graduating from Saint Benoit French High School, Bihter Ayyıldız studied art history at Charles de Gaulle-Lille University in France. During her time in France, she managed VIP incoming operations at Latin-Jockey Tour in Paris and organized special events at Cigale Orientale in Nice. The years she spent in France, the home of luxury and fashion, also contributed to shaping her professional life. Upon returning to Turkey, she began her career at MARKA Advertising Agency and continued with Balizza. She then took on the marketing and PR management of the world’s most valuable luxury and jewelry brands, including Tiffany & Co., Omega, Montegrappa, Jaquet Droz, Davidoff, Pequignet, and Montblanc.
Bihter Ayyıldız also wrote columns for Milliyet, as well as for the weekend supplements Bizim Kahve and Vatan Pazar of Vatan Newspaper. She also contributed articles to magazines such as Tempo, XOXO, and Luxos.
Under the umbrella of BA Projectz, which she founded in early 2020, she provides strategic consulting to global luxury brands and cultural and artistic projects.
Bihter Ayyıldız, who is also the founder of the current news site www.plumemag.com, specializes in sustainable brand and communication strategies. In her talks, Ayyıldız addresses the concept of luxury, drawing attention to its journey through history, and shares tips on how to be stylish and information about trends.
Speech Topics
- Influencer Marketing
- Influencer Communication
- Love and Hate Marketing
The definition of luxury is changing, but what about luxury itself?
The conventional definition of luxury is changing. Experience and emotional interaction have become key points even for the most established brands with the strictest rules. Brands that are innovative in digital communication and take pioneering steps in the in-store experience are maintaining their position. Luxury consumers seek sincere content communication as much as they seek superior quality materials and unique designs.
- Luxury retail in the digital age
Today, digitalization has permeated everywhere. The fashion world has also been affected. Consumption now takes place through digital channels. If you don’t reach customers through these channels, you will disappear.
- We can’t be born with style, but we can become stylish
Can you become stylish by copying icons like Audrey Hepburn and Grace Kelly, or by working with style consultants and wearing pieces that reflect someone else’s imagination, intelligence, and taste? Or is being stylish in your genetic code?
- The “Top Ten” in Your Wardrobe
What are the timeless iconic pieces that should remain in your wardrobe, regardless of the years? Which pieces allow you to achieve timeless elegance?
- Art and luxury: Brands’ never-ending love affair
Luxury brands’ collaborations with artists are a formula that always receives a very positive response from luxury consumers. However, when repeated too often, it can lead to commercialism and become an area that is questioned in the eyes of the customer.