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Yıldız
Özer
Dijital Pazarlama Uzmanı, Kurucu Fooders
Biyografi
Yıldız Burçin Özer, Stratejik Planlama, İnternet Pazarlama ve Online Marka Yönetimi Uzmanı. Satışın 10 emri internet, internet, internet… diyor. Yeni dönem markalara yeni olanaklar, yeni zorunluluklar, yeni eğilimler sunuyor. Sunuyor diyoruz aslında zorunlu kılıyor demeyi yumuşatmak istiyoruz.
Dijital iletişim, dijital pazarlama
“Dijital iletişim tüketiciyi can evinden vurmak zorunda” diyor Özer, “…gün, marka algısı ve tüketici, ürünü marka üzerinden tercih ediyor.” diye ekliyor.
Lisans eğitimini İngiltere’de, “University of Kent”te, İletişim (“Communications & Image Studies” – İletişim, İmajların ve Yeni Medyanın Toplum üzerindeki etkisi) alanında tamamlayan Yıldız Özer, 2000’li yılların başında yaygınlaşan internet kullanımı ile birlikte profesyonel kariyerini farklı bir yöne evriltti.
Stratejik planlama
İş hayatına Total İletişim’de reklam dünyasının önde gelen kurum ve reklamcılarıyla çalışarak başlayan Özer, takiben Saatchi & Saatchi Güzel Sanatlar’da büyük markaların stratejik planlama uzmanı olarak görev yaptı. Kariyerini yıllarca stratejik planlamasında destek verdiği reklam veren tarafında sürdürme kararı alarak, Türkiye’nin lider internet portali Mynet ile yolunu kesiştirdi. Kurum tarafında, uluslararası markanın içinde çoklu ve çeşitli ürün strateji yapılanmasını Yıldız Holding bünyesinde deneyimledi. Türkiye’de internet pazarlamasını en etkin kullanan şirketlerden biri olan Yıldız Holding çatısı altında, lokal ve uluslararası birçok markanın yeni pazarlama iletişimi dünyasına hızla adapte olabilmesi ve liderliğini devam ettirebilmesi için dijital stratejiler geliştirip, teknoloji odaklı projeleri hayata geçirdi. Sürekli değişim gösteren dinamik ortamlarda, dijital pazarlama stratejilerinden sorumlu üst düzey rollerde uzun yıllar çalıştı.
2014-2018 yılları arasında, internet sektörünün tek meslek örgütü IAB Türkiye’nin (Internet Advertising Bureau) internet pazarlama grubunda aktif görev alarak, çeşitli projelere katkı sağladı.
Konuşma Konuları
- Tek Yol Dijital, İleri; Reklamın Yeni Yüzü
- Dijital 10 Emirle Emrediyor: Meşhur Marka Ol
Abdurrahman
Yıldırım
Author, Commentator
Biography
Who is Abdurrahman Yıldırım?
Abdurrahman Yıldırım is a competent journalist and economist with to the point estimates on Turkish and global economy. He is among those who set the debate through TV shows, articles and commentaries.
Abdurrahman Yıldırım, graduated from Marmara University’s Press Institute, wrote articles on economy at Anadolu Ajansı, Cumhuriyet, Sabah, Yeniyüzyıl and Habertürk daily newspapers. He is known as a very good analyst and followed up by many people. Yıldırım also works on a number of books. He has 4 books on capital markets.
Yıldırım was granted with the ‘Economy Columnist’ award at the Economy Press Achievement Awards by research institutes and NGOs almost every year of his career.
Abdurrahman Yıldırım writes on the economy’s roadmap and markets and interprets hard-to-grasp analyses as easy as it can be done.
Yıldırım often analyzes the global and Turkish economy, future estimations and a sustainable economy using objective data and is known for building his estimations on facts.
Yıldırım makes solid arguments on the ever-changing FX markets and stock exchange and money markets. Yıldırım is focused on objective estimations passed with constructive suggestions and to the point analyses of the current situation.
Abdurrahman Yıldırım meets the TV audience at Habertürk and Bloomberg.
Speech Topics
- Turkey and the World Economy
- Economic Analysis and Forecasting
- Sustainable Economy
- Foreign Exchange Market, Stock Exchange and Money Markets
Barış
Soydan
Journalist, Economy Writer
Global economy
Turkish economy
Central Banks
Finance
Financial Policies
Geopolitical and Geostrategic Trends
Global Megatrends
Biography
Barış Soydan is a journalist expert on economic policies. His commentaries are data based, he makes sure his projections and analysis are based on cause and effect relation.
While commenting on the developments in the global and local economy with his easy-to-understand style, Soydan gives his audience “behind-the-scenes” perspective, answers the juicy question of “What actually happened?”. While conveying information, he explains how the developments will be reflected on the markets with concrete examples. He makes sure the curicial question “What happens next?” is answered.
Economy Climate
Soydan’s analytical approach to the issues takes listeners on a horizon tour. At the end of this tour, you will learn the direction of the winds blowing in the local and global economic climate, how developments emerge and what their consequences may be, with data from reliable sources.
Mega Trends
Geopolitical and geostrategic mega trends such as the impact of developments in AI technologies and its reflection on the economy, or the economic relations between USA, China and its wave lengths or the war in Europe Ukraine and Russia perspective… G20 economies, emerging regional powers such as India… Policies exerted by Central Banks, their effects on sectors are among the topics Soydan speaks
Soydan’s middle and long rage economic comments are aligned with as short as “the last 24 hours” perspective in the markets. He has a substantial crowd following his comments on Daily Youtube Programme.
Soydan, worked as the editor-in-chief of Para magazine, Power and Turkishtime magazines, continues to write daily newspaper articles. A graduate of Istanbul University Faculty of Political Sciences, Soydan is one of the founders of the Media Ethics Platform, which aims to defend universal journalism principles.
Speech Topics
- Global Economy at a Glance and Its Effects on Local Economy
- Changing Economic Balances in a Multipolar World
- Translation of Developments in the Turkish Economy
- Effects of Economic Decisions on Markets; the Cause and Effect Relationship
- Impact of Geopolitical and Geostrategic Mega Trends on Economy
- Current Micro Trends and Their Effects on the Economy
- Behind the scenes – Backstage Information
- Curiosities About Investment Platforms and Instruments
Mete
Mordağ
Endüstriyel Ürün Tasarımcısı
Biography
Born 1977 in Istanbul. After completing German High School in 1996, he received his BS degree in Mechanical Engineering from Bosphorus University in 2001. The will to unite his passion for creative arts and his ability in positive sciences guided him into the world of Industrial Design. He completed his MA degree on Industrial Product Design at the University of New South Wales in Sydney. Returning to Istanbul in 2005, before launching Mordag Design he worked for Eczacıbaşı Vitra and T-Design as product designer. Mordağ has been designing permanent products, combining logic and beauty for a wide range of sectors. He thinks that the universe has proven its great expertise in esthetics, because its logical approach to creation is flawless. Without exception it has been introducing the stunning beauty, where every single curve, connection, dimension can be explained through rationality. Music, color, shape, each of them has a certain mathematics that leads to beauty. Design is responsible for learning and performing this mathematics in its unique field. Mordag aims to achieve beauty through reasoning, which he calls as rational art.
MORDAGDESIGN
Mordag Design, the Studio of Rational Art has been designing products for a wide range sectors that span span technology, housewares, accessories, industrial products, office wares, furniture, underwater, urban furniture, architectural installations. It offers industrial design & product development services from concept generation to manufacturing. Thanks to its innovative approach and engineering infrastructure, it has provided over 25 patented products and ideas to its customers. Within this broad spectrum Mordag Design won numerous awards in 6 different sectors. Millions of products with Mordag’s design signature meet its users in more than 25 countries.
Saffet Emre
Tonguç
Historian, Travel Writer, Professional Guide
Biography
“Passion for travelling comes from seeing the world as a jigsaw puzzle. Every trip will be a piece in this puzzle.”
Passion for travelling is genetic
Saffet Emre Tonguç travels, takes photographs and writes. Tonguç made it his profession to leave his home behind and travel. He explains his feelings thus: “passion for travelling is genetically coded into people. For me, this desire has broadened my horizons and perspectives. For most people life consists of working and acquiring property. For me, the important thing is to acquire mental affluence.”
Tonguç has been on numerous expeditions and journeys to more than one hundred countries. He says that Turkey should in theory be one of the world’s premier travel destinations, but there are major deficiencies in the way the country is promoted abroad. “Turkey is the shortest distance between points A and B. For this reason, an amazing number of civilisations left their mark on the country. One of the most reliable guide books, Lonely Planet, says ‘If you want to see Greek ruins, go to Turkey, not to Greece; if you want to see Roman ruins, go to Turkey, not to Italy’. This is so true! But we are not aware of this and we don’t appreciate it. I have been to more than one hundred countries; of all these places, Anatolia made one of the greatest impressions on me.”
Who is Saffet Emre Tonguç?
Saffet Emre Tonguç started working as a tour guide in 1987 whilst studying tourism. Since 1990 his amateur photographs have appeared in various international publications, primarily in the USA and Australia. He was a narrator on ABC’s “Good Morning America.” In 2005, he received the Rotary Club’s Professional Excellence Award. He has travelled to around one hundred countries both for professional reasons and personal interest. He was named Turkey’s most well-travelled tour guide by the Turkish Association of Tourist Guides in 2005. He holds the award for “Best Travel Writer 2006.”
Speech Topics
- 101 places to see: In the World, in Europe, in the USA and in Turkey…
- Istanbul and night
- Wealths of Turkey
- Exclusive routes
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