[vc_row css=”.vc_custom_1586197115242{margin-top: 30px !important;}”][vc_column][vc_column_text]Our expert speakers, generously share their knowledge in specialized fields such as science-innovation-medicine-technique-art, and many more trendin topic.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
Yılmaz
Argüden
Chairman, ARGE Consulting
Biography
“In order to make corporate change happen, there should be role models at every level of the organisation united around the same goal.”
The anatomy of change
Yılmaz Argüden is a successful name, well-known to the Turkish and foreign business world. The man behind a number of projects that are now used as models world-wide, Dr. Argüden continues to carry out effective projects in international organisations and establishments. He is an executive who has attracted a lot of attention for his volunteer activities and social responsibility initiatives, in addition to his professional work. He believes that progress is impossible without focusing on change and without desiring to renew that which exists. “To make corporate change happen, first the corporation should be persuaded of the necessity and urgency of the change. An effective way to do that is to ensure that performance is compared against external best examples rather than internally. In other words, it is to make benchmarking part of the corporate culture.” According to him, for change to happen, first an impressive vision needs to be manifested, which he describes as “a fantasy that portrays an attractive dream about the future which is target-oriented so as to provide guidance for decisions, but flexible enough to encourage initiative-taking. It must also be easily to explain and realistic enough to create excitement in those subject to the change.”
Who is Yılmaz Argüden?
Serving as the chairman of ARGE Consulting and Rothschild in Turkey, one of the leading investment banks in the world, Dr. Argüden was named a Global Leader for Tomorrow by the World Economic Forum for his commitment to improving the state of the world. His has a wealth of experience in a broad range of areas, from the private to the public sector, as well as in international organisations, NGOs and academia. Holding seats on the boards of directors of various organisations, Dr. Argüden also shares his experience by teaching a strategy class on Bosphorus University’s and Koç University’s MBA programs, as well as through his books and newspaper columns.
Speech Topics
• Strategy
• Institution Building
• Change Management
• Board of Directors
• Governance
• Non-Governmental Organisation (NGO) Management
• Shaping the Future
Aslı
Zuluğ, Dr.
Food Engineer, Academician, Entrepreneur
Biography
Dr. Aslı Zulug obtained her B.Sc. degree from Ege University Department of Food Engineering in 2003 and M.Sc. degree from Mediterranean Agronomic Institute of Chania (MAICH) Greece in 2006 about Business Management and Economics and, her Ph.D. degree from Ege University, Department of Agricultural Economics in 2010 and studied about consumer preferences on country of origin food products. Since 2008 she had worked as a food safety team leader in Swissotel the Bosphorus. During her sectoral activities she was giving part time lectures about food safety, nutrition, food politics and food and beverage management subjects in state and foundation universities. Since 2015 she is writing the column magazine about food hygiene and food economics subjects in “Gıda Türk”.
Hakan
Güldağ
Journalist, Writer
Biography
Hakan Güldağ is a name that has been promoted to management by stepping up one by one in the journalism profession. Dünya Newspaper Editor-in-Chief Hakan Güldağ gives remarkable speeches Turkey’s economy, economics journalism, freedom of press and journalism.
Güldağ’s acquaintance with publishing dates back to 1985, he has strong news sources with its up-to-date information and equipment especially in production, agriculture and services in Anatolia, holds the pulse of the country in terms of sectors and business lines. He is known for his accuracy in his analysis .
He served as the Secretary General of the Istanbul Branch of the Economics Reporters Association. In 2005, he was elected to Brussels-based European Economic Press Federation (EBP) Executive Committee Member. Since October 2010, Turkey Journalists Association of Vocational Monitoring Committee members and Turkey Media and Communications Assembly of Turkey (TOBB MIM) serves as President.
Yıldız
Özer
Dijital Pazarlama Uzmanı, Kurucu Fooders
Biyografi
Yıldız Burçin Özer, Stratejik Planlama, İnternet Pazarlama ve Online Marka Yönetimi Uzmanı. Satışın 10 emri internet, internet, internet… diyor. Yeni dönem markalara yeni olanaklar, yeni zorunluluklar, yeni eğilimler sunuyor. Sunuyor diyoruz aslında zorunlu kılıyor demeyi yumuşatmak istiyoruz.
Dijital iletişim, dijital pazarlama
“Dijital iletişim tüketiciyi can evinden vurmak zorunda” diyor Özer, “…gün, marka algısı ve tüketici, ürünü marka üzerinden tercih ediyor.” diye ekliyor.
Lisans eğitimini İngiltere’de, “University of Kent”te, İletişim (“Communications & Image Studies” – İletişim, İmajların ve Yeni Medyanın Toplum üzerindeki etkisi) alanında tamamlayan Yıldız Özer, 2000’li yılların başında yaygınlaşan internet kullanımı ile birlikte profesyonel kariyerini farklı bir yöne evriltti.
Stratejik planlama
İş hayatına Total İletişim’de reklam dünyasının önde gelen kurum ve reklamcılarıyla çalışarak başlayan Özer, takiben Saatchi & Saatchi Güzel Sanatlar’da büyük markaların stratejik planlama uzmanı olarak görev yaptı. Kariyerini yıllarca stratejik planlamasında destek verdiği reklam veren tarafında sürdürme kararı alarak, Türkiye’nin lider internet portali Mynet ile yolunu kesiştirdi. Kurum tarafında, uluslararası markanın içinde çoklu ve çeşitli ürün strateji yapılanmasını Yıldız Holding bünyesinde deneyimledi. Türkiye’de internet pazarlamasını en etkin kullanan şirketlerden biri olan Yıldız Holding çatısı altında, lokal ve uluslararası birçok markanın yeni pazarlama iletişimi dünyasına hızla adapte olabilmesi ve liderliğini devam ettirebilmesi için dijital stratejiler geliştirip, teknoloji odaklı projeleri hayata geçirdi. Sürekli değişim gösteren dinamik ortamlarda, dijital pazarlama stratejilerinden sorumlu üst düzey rollerde uzun yıllar çalıştı.
2014-2018 yılları arasında, internet sektörünün tek meslek örgütü IAB Türkiye’nin (Internet Advertising Bureau) internet pazarlama grubunda aktif görev alarak, çeşitli projelere katkı sağladı.
Konuşma Konuları
- Tek Yol Dijital, İleri; Reklamın Yeni Yüzü
- Dijital 10 Emirle Emrediyor: Meşhur Marka Ol
Serhan
Bali
Writer, Musician
Biography
Bali is the founder and editor in chief of the Opera and Ballet newspaper of the State Opera and Ballet Directorate of Turkey since 2011. Writing for the national press for over 10 years, Bali has also been the classical music columnist of the Radikal newspaper in Turkey since 2002. Also working as an editor in the music publishing field, Bali was the editor of pianist Fazıl Say’s latest book in Turkish named Yalnızlık Kederi-The Sadness of Loneliness. As an active radio producer, after working in Turkish Radio Television-TRT for several years, he now spends his time in producing and presenting music programs on Borusan Klasik, a 24 hours classical music radio channel in Istanbul. Bali took part in the advisory board of the Istanbul Music Festival between the years 2007-2009. During the previous years Serhan Bali has been an active participator in the meetings, conferences, panels all over the world in which the rich classical music tradition and the active classical music life in Turkey is being assessed. One of these recent meetings was organized by the BBC Radio 3 on 29th of July, 2014 in the Royal College of Music where Bali was one of the panelists talking about the recent developments in the classical music life of his country with good and bad aspects. Alongside the editorship of the Andante, Serhan Bali continues to write for the national and international press including the Opera magazine of UK of which he’s a regular contributor from Turkey. He’s also the presenter and scriptwriter of a documentary series on the Turkish channel IZ TV which has the topic of great composers and their birth cities.
Who is Serhan Bali?
Born in Ankara in 1973, Serhan Bali, after graduating from the Political Science and International Relations department of Istanbul University in 1995, finished his master thesis in the field of late diplomatic history of the Ottoman Empire. After working several years as a professional in the private sector, he began publishing the only nationwide classical music periodical in Turkey named Andante in 2002. As both the publisher and the editor in chief of Andante, Serhan Bali, alongside other respected editors and classical music journalists of several European countries, is among the jury members of the International Classical Music Awards-ICMA (www.icma-info.com) which gives awards to the best classical music recordings every year.
Speech Topics
Archive Culture in Classical Music
Baroque Period
The Birth of Piano
Classical Period in Music
Love and Sexuality in Classical Music
Romantic Period in Music
National Schools and Intercultural Interaction in Classical Music
Haluk
Gürgen
Dean of the Faculty of Communication, Bahçesehir University
Biography
“Communication calls for an insight into society whereas marketing requires an understanding of the dynamics of change in the society. Keeping pace with the change is the first prerequisite of successful marketing.”
The pace of life
Prof. Haluk Gürgen is a communications professional who has long carried out communication campaigns for a large number of private and public institutions. Prof. Gürgen describes the qualities of contemporary marketing as follows: “the pace of life is a key factor in triggering social change. We strive to exist within this fast cycle of life, identifying and fulfilling our needs faster every day, and consuming more rapidly to discover and consume new needs, again rapidly. Therefore, the key to successful marketing is to create brands that can cope with this dizzying speed. This means creating strong brands. Corporate brands are created through the correct management of corporate communication and reputation. The need to feed off the strength of corporate brands they belong to becomes more and more important in the creation and development of strong product brands.”
Who is Haluk Gürgen?
Prof. Haluk Gürgen has been serving as the dean of the Faculty of Communications at Bahçesehir University since 2006. Gürgen has conducted communication projects for the Ministry of the Environment, the Ministry of Customs, the Directorate General for the Status of Woman, Vakıfbank, Mesa, Coskunöz Holding and Erciyas Biracılık. He also offers training sessions to multinationals, Turkish organisations and banks.
Speech Topics
• Corporate Communications
• Crisis Communication
• Reputation Management
• Interpersonal Communication
• Existence and Communication
• Sharing, Responsibility and Communication
Dr. Ceyhun
Emre Doğru
Ph.D. Advisor, Academic, Speaker & Author
Critical thinking
Strategic decision-making
Corporate affairs
Stakeholder engagement
Strategic communications
Crisis management
Biography
Dr. Ceyhun Emre Dogru works as a consultant and academic in the fields of strategy and corporate affairs. As a managing partner at CORPERA Consulting, he provides consultancy services to international companies on topics such as political and economic risk analysis, government and stakeholder engagement, strategic decision-making, advocacy, and strategic communication. Additionally, Dr. Dogru holds the position of Secretary General at Türkiye’s Public Affairs Institute. As an academic, he teaches courses on Critical Thinking and Strategic Decision-Making, International Negotiation, and Non-Market Strategy: Business, Government, Society at Boğaziçi University. Dr. Ceyhun Emre Dogru also delivers speeches and organizes training sessions for the private sector and public institutions in these areas.
Dogru began his career as an international political analyst, and has served at the United Nations and NATO. After holding the position of TUSIAD’s (Turkish Industry & Business Association) representative in Washington in 2012, he continued his career as a consultant. He completed his undergraduate studies at Ankara University’s Faculty of Political Sciences and at the Université Libre de Bruxelles, obtained his master’s degree from the European Institute and his doctoral degree from Koç University. His articles have been published in various outlets such as Harvard Business Review, Palgrave, FastCompany, and Dünya Gazetesi.
Strategic Advisory
As a strategic advisor, I work with decision-makers in business and politics to clarify their thinking about some of the most complex problems. I assist them in making strategic decisions under high uncertainty, and with significant impact on their organizations and societies.
Corporate Consulting
As the managing partner of CORPERA Consulting, I advise multinational firms on corporate and public affairs to support their strategic business priorities. My work focuses on analyzing policy- making processes, identifying emerging issues, monitoring legislative changes, developing public policy strategies, coordinating external communications, engaging public authorities and advocating policy positions.
Speaking & Training
I give keynote speeches and training sessions to organizations to provide inspiration, raise awareness and build skills about the most business-critical topics.
Academia
I have the privilege of teaching some of the brightest minds at Türkiye’s top-ranking Boğaziçi University on Critical Thinking & Decision-Making, International Negotiation, and Nonmarket Strategy: Business, Government, and Society.
Thought Leadership
In partnership with Harvard Business Review Türkiye, I produce “Inside Business” show where I discuss global developments and ideas that shape the business environment, and share strategic lessons for decision-makers.
Civil Society
I actively contribute to the work of Turkish Ethics and Reputation Society and Corporate Governance Association of Turkey in the fields of anti-corruption and good governance. I also sit on the board of alumni associations Koc University and Ankara University Faculty of Political Science.
Speech Topics
- Critical thinking and strategic decision-making
- Corporate strategy and governance
- Corporate affairs, stakeholder engagement & strategic communications
- Political, economic and geostrategic risk assessment
- Dispute resolution, negotiation and crisis management
Videos
Barbara
Gray
TV Journalist and Media Coach
Communication
Crisis communications
Communications management
Public speaking
Biography
Barbara is a bicultural TV journalist and trilingual (English, French and German) living and working in Paris for over 30 years initially for ABC News US, then ITV News GB and subsequently as a freelance news producer for BBC TV and Radio, Channel 4 News, CNN, NBC Reuters…
After having realised hundreds of television interviews in both English and French, Barbara naturally transformed herself into a media trainer, carrying out teaching in how to handle the media, public speaking and crisis management for top executives in both English and French in France and abroad. Although she has been a media trainer for several years she remains a freelance TV journalist essentially for British and US broadcasters.
Media Training
Communication
Public speaking
Presentation skills
Crisis Communication
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