[vc_row css=”.vc_custom_1586197115242{margin-top: 30px !important;}”][vc_column][vc_column_text]Our expert speakers, generously share their knowledge in specialized fields such as science-innovation-medicine-technique-art, and many more trendin topic.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
Yıldız
Özer
Dijital Pazarlama Uzmanı, Kurucu Fooders
Biyografi
Yıldız Burçin Özer, Stratejik Planlama, İnternet Pazarlama ve Online Marka Yönetimi Uzmanı. Satışın 10 emri internet, internet, internet… diyor. Yeni dönem markalara yeni olanaklar, yeni zorunluluklar, yeni eğilimler sunuyor. Sunuyor diyoruz aslında zorunlu kılıyor demeyi yumuşatmak istiyoruz.
Dijital iletişim, dijital pazarlama
“Dijital iletişim tüketiciyi can evinden vurmak zorunda” diyor Özer, “…gün, marka algısı ve tüketici, ürünü marka üzerinden tercih ediyor.” diye ekliyor.
Lisans eğitimini İngiltere’de, “University of Kent”te, İletişim (“Communications & Image Studies” – İletişim, İmajların ve Yeni Medyanın Toplum üzerindeki etkisi) alanında tamamlayan Yıldız Özer, 2000’li yılların başında yaygınlaşan internet kullanımı ile birlikte profesyonel kariyerini farklı bir yöne evriltti.
Stratejik planlama
İş hayatına Total İletişim’de reklam dünyasının önde gelen kurum ve reklamcılarıyla çalışarak başlayan Özer, takiben Saatchi & Saatchi Güzel Sanatlar’da büyük markaların stratejik planlama uzmanı olarak görev yaptı. Kariyerini yıllarca stratejik planlamasında destek verdiği reklam veren tarafında sürdürme kararı alarak, Türkiye’nin lider internet portali Mynet ile yolunu kesiştirdi. Kurum tarafında, uluslararası markanın içinde çoklu ve çeşitli ürün strateji yapılanmasını Yıldız Holding bünyesinde deneyimledi. Türkiye’de internet pazarlamasını en etkin kullanan şirketlerden biri olan Yıldız Holding çatısı altında, lokal ve uluslararası birçok markanın yeni pazarlama iletişimi dünyasına hızla adapte olabilmesi ve liderliğini devam ettirebilmesi için dijital stratejiler geliştirip, teknoloji odaklı projeleri hayata geçirdi. Sürekli değişim gösteren dinamik ortamlarda, dijital pazarlama stratejilerinden sorumlu üst düzey rollerde uzun yıllar çalıştı.
2014-2018 yılları arasında, internet sektörünün tek meslek örgütü IAB Türkiye’nin (Internet Advertising Bureau) internet pazarlama grubunda aktif görev alarak, çeşitli projelere katkı sağladı.
Konuşma Konuları
- Tek Yol Dijital, İleri; Reklamın Yeni Yüzü
- Dijital 10 Emirle Emrediyor: Meşhur Marka Ol
Olcay
Silahlı
Social Enterprenuer,Co-Founder & CEO at Fazla Gıda
Biography
Who is Olcay Silahlı?
Graduated from İstanbul Teknik University Management engineering co-founder and CEO at Whole Surplus firm, a B2B Tech Platform enabling retailers manage their unsold inventory with best financial and environmental recovery value. The platform of B2B waste, help companies decrease the financially non sold stock resource and environmental nonefficients.
Silahli prior to forming his own company has worked as trade marketing manager and food brand manager for various products at Unilever. He has wide experince in social work and youth projects, such as Coordinating Ambassador Europe & Returning Ambassador Bangkok’15 Su
Speech Topics
- Waste Food Management
- Fight Against Hunger and Poverty
- Setting a Social-Technology Initiative
- Suggestions for Social Entrepreneurs
Şeref
Oğuz
Journalist, Writer
Biography
Şeref Oğuz, Turkey’s leading economic journalists and economists from journalists.
His spirit, does not fit into the economy, has led him to play critical roles in informatics and technology. For example, Şeref Oğuz, who signed the world’s first virtual rally (1996), produced numerous articles, writings and interviews on “freedom and virtual culture”. Seref Oğuz, who traveled around Anatolia, giving New Economy Conferences to SMEs, worked as Economy Manager and columnist for Sabah Newspaper for many years.
Oğuz is a graduate of Istanbul University, Faculty of Economics, he completed his master’s degree and economics at the same university. He made researches at the University of London and started journalism. Oğuz, known for his research on information economy, new economy and change, is one of the founders of Internet Society. Oguz, who took a break from journalism over the years, took on the role of Koç Holding New Economy consultancy in 1999. Oğuz served as Koç Holding Information Group Consultant. He gave Virtual Culture classes at Bilgi University e-MBA academic staff. National Competitiveness Research Institute, makes Turkey Intelligence Foundation Board membership. Oguz, Turkey Chess Federation Board of Directors at the same time, the Internet Committee member. Şeref Oğuz was also a member of the Assembly Information Group outside the parliament.
Barış
Soydan
Journalist, Economy Writer
Global economy
Turkish economy
Central Banks
Finance
Financial Policies
Geopolitical and Geostrategic Trends
Global Megatrends
Biography
Barış Soydan is a journalist expert on economic policies. His commentaries are data based, he makes sure his projections and analysis are based on cause and effect relation.
While commenting on the developments in the global and local economy with his easy-to-understand style, Soydan gives his audience “behind-the-scenes” perspective, answers the juicy question of “What actually happened?”. While conveying information, he explains how the developments will be reflected on the markets with concrete examples. He makes sure the curicial question “What happens next?” is answered.
Economy Climate
Soydan’s analytical approach to the issues takes listeners on a horizon tour. At the end of this tour, you will learn the direction of the winds blowing in the local and global economic climate, how developments emerge and what their consequences may be, with data from reliable sources.
Mega Trends
Geopolitical and geostrategic mega trends such as the impact of developments in AI technologies and its reflection on the economy, or the economic relations between USA, China and its wave lengths or the war in Europe Ukraine and Russia perspective… G20 economies, emerging regional powers such as India… Policies exerted by Central Banks, their effects on sectors are among the topics Soydan speaks
Soydan’s middle and long rage economic comments are aligned with as short as “the last 24 hours” perspective in the markets. He has a substantial crowd following his comments on Daily Youtube Programme.
Soydan, worked as the editor-in-chief of Para magazine, Power and Turkishtime magazines, continues to write daily newspaper articles. A graduate of Istanbul University Faculty of Political Sciences, Soydan is one of the founders of the Media Ethics Platform, which aims to defend universal journalism principles.
Speech Topics
- Global Economy at a Glance and Its Effects on Local Economy
- Changing Economic Balances in a Multipolar World
- Translation of Developments in the Turkish Economy
- Effects of Economic Decisions on Markets; the Cause and Effect Relationship
- Impact of Geopolitical and Geostrategic Mega Trends on Economy
- Current Micro Trends and Their Effects on the Economy
- Behind the scenes – Backstage Information
- Curiosities About Investment Platforms and Instruments
Haluk
Gürgen
Dean of the Faculty of Communication, Bahçesehir University
Biography
“Communication calls for an insight into society whereas marketing requires an understanding of the dynamics of change in the society. Keeping pace with the change is the first prerequisite of successful marketing.”
The pace of life
Prof. Haluk Gürgen is a communications professional who has long carried out communication campaigns for a large number of private and public institutions. Prof. Gürgen describes the qualities of contemporary marketing as follows: “the pace of life is a key factor in triggering social change. We strive to exist within this fast cycle of life, identifying and fulfilling our needs faster every day, and consuming more rapidly to discover and consume new needs, again rapidly. Therefore, the key to successful marketing is to create brands that can cope with this dizzying speed. This means creating strong brands. Corporate brands are created through the correct management of corporate communication and reputation. The need to feed off the strength of corporate brands they belong to becomes more and more important in the creation and development of strong product brands.”
Who is Haluk Gürgen?
Prof. Haluk Gürgen has been serving as the dean of the Faculty of Communications at Bahçesehir University since 2006. Gürgen has conducted communication projects for the Ministry of the Environment, the Ministry of Customs, the Directorate General for the Status of Woman, Vakıfbank, Mesa, Coskunöz Holding and Erciyas Biracılık. He also offers training sessions to multinationals, Turkish organisations and banks.
Speech Topics
• Corporate Communications
• Crisis Communication
• Reputation Management
• Interpersonal Communication
• Existence and Communication
• Sharing, Responsibility and Communication
Erkan
Yıldırım
Founder and CEO at alwiser, Digital Transformation and Innovation
Biography
Erkan Yıldırım is the owner and the founder of alwiser Digital Transformation Management Consulting. He is also an investor and senior partner at Medron Teknoloji, a leading IoT company that develops sensors, gateways and smart object tracking solutions.
He has been in company boards as a COO for the last 6 years, including top e-commerce companies in Turkey such as 1V1Y.com and trendyol.com. While Mr. Yıldırım was GM Deputy at Boyner Retail Group, he constructed a digital transformation program for Beymen,
composed of numerous company wide projects and applications that yielded seven-fold growth in e-commerce revenues within few years that carried the online revenue ratio to 15% from 3% within three years. As a senior manager at Mercedes-Benz Turk A.Ş. and Danone Turkey, he was responsible for managing supply chain and
logistics operations in Turkey.
Mr. Yıldırım works with corporations to help them in creating company wide digital transformation programs. His specialty is to build omni-channel transition programs for retailers and e-commerce strategies for startups or grown companies. As a consultant, he has built, developed and re-organized companies and strategies,
including mid-size e-commerce companies, e.g. ciceksepeti.com, incehesap.com. In a recent project at Tekzen A.Ş. a home and appliances company with more than 100 stores, Mr. Yıldırım is building the omni-channel digital transformation roadmap, by
applying a unique framework developed within alwiser Consulting Group.
Mr. Yıldırım earned his MSc in Industrial Engineering and Operation Research with Technology Management emphasise from University of California at Berkeley in 2002, upon a BS from Boğaziçi University in 1998 and an MSc from University of Pittsburgh in 2000. He tutored Ph.D. level classes at Pittsburgh and Berkeley.
Speech Topics
- Digital transformation
- Corporat Transformation Strategies
- Creating Business Models
- Leadership
Yasemin
Bradley
Medical Doctor, Nutrition Consultant
Biography
Yasemin Bradley is a Turkish female physician specialized as nutritionist and dietitian. She is also a television presenter and writer.
Born as Yasemin Özdemir, she graduated from the Dokuz Eylül University in Izmir studying medicine. She worked a long time as a prime-time news presenter at the television channel Kanal D. She moved to England and settled there when she was touched much from the destruction of the 1999 İzmit earthquake. In London, she was trained in media production management at the BBC Turkish. She married to psychotherapist Anthony Bradley, who inspired her in healthy lifestyle. Upon her spouse’s advice, she received education in nutrition and dieting at the alternative therapy school ITEC in London.
Özdemir Bradley translated two books of the renowned American television and radio host Larry King (1929–2012) into Turkish under the title Kiminle Ne Zaman, Nerede, Ne Zaman, Nasıl Konuşmalı (1996), II. Dünya Savaşı Aşk Öyküleri (2002) She authored with her spouse diet food books Gelecek Yiyeceklerde (“The Future is in Food”) in 2002, and Bradley Mutfağı (“Bradley’s Cuisine”) in 2004. She edited the memoirs of a military officer and published it in 2002 under the title Parola: Harbiyeli Aldanmaz (“Password: Cadet does not get taken in”). In 2009, she published a series of three books on child development titled Cemile Doğru Beslenmeyi Öğreniyor (“Cemile Learns How to Eat Healthily”), Cemile Sağlıklı Yaşamayı Öğreniyor (“Cemile Learns How to Live Healthily”), and Cemile Boyu Uzasın İstiyor (“Cemile Wishes To Grow Tall”).
In 2012, she started a television program titled Dr. Yasemin Bradley ile Reçetesiz Hayat’ (“Life Without Prescription by Dr. Yasemin Bradley”) at the channel TRT Haber aired Thursday nights at 21:05 local time.
She was honored with the “Best Female TV News Presenter 1996” award by the “Tabloid Journalists Association” (Turkish: Magazin Gazetecileri Derneği).
Hakan
Güldağ
Journalist, Writer
Biography
Hakan Güldağ is a name that has been promoted to management by stepping up one by one in the journalism profession. Dünya Newspaper Editor-in-Chief Hakan Güldağ gives remarkable speeches Turkey’s economy, economics journalism, freedom of press and journalism.
Güldağ’s acquaintance with publishing dates back to 1985, he has strong news sources with its up-to-date information and equipment especially in production, agriculture and services in Anatolia, holds the pulse of the country in terms of sectors and business lines. He is known for his accuracy in his analysis .
He served as the Secretary General of the Istanbul Branch of the Economics Reporters Association. In 2005, he was elected to Brussels-based European Economic Press Federation (EBP) Executive Committee Member. Since October 2010, Turkey Journalists Association of Vocational Monitoring Committee members and Turkey Media and Communications Assembly of Turkey (TOBB MIM) serves as President.
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