[vc_row css=”.vc_custom_1586197115242{margin-top: 30px !important;}”][vc_column][vc_column_text]Our expert speakers, generously share their knowledge in specialized fields such as science-innovation-medicine-technique-art, and many more trendin topic.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
Bihter
Ayyıldız
Lüks Marka Danışmanı
Biyografi
Bihter Ayyıldız, iletişim dalında farklı şapkaları olan bir reklamcı, gazeteci, danışman ve pazarlama uzmanı. Fransa’da aldığı sanat tarihi eğitiminin ardından, reklam sektöründen marka iletişimi tecrübelerini lüks markaların iletişimlerinde kullanmak üzere sektör değiştirdi. Moda ve lüks marka severlerin yakından takip ettiği Ayyıldız, önemli markaların yol arkadaşı. Profesyonel hayatına gazetecilikle başlayıp stratejik pazarlama danışmanlığı yapan Ayyıldız, son zamanlarda yoğun mesai harcadığı influence marketing ve uzantısı olan Love and Hate Marketing’le pazarlama iletişiminin sınırlarını zorluyor.
Bihter Ayyıldız, Saint Benoit Fransız Lisesi’ni bitirdikten sonra, Fransa’da Charles de Gaulle-Lille Üniversitesi’nde sanat tarihi eğitimi aldı. Fransa’da bulunduğu süre zarfında Paris’te Latin-Jockey Tour’da VIP incoming yönetimi ve Nice’de Cigale Orientale adlı firmada özel davet organizasyonlarına imza attı. Lüksün ve modanın anavatanı olan Fransa’da geçirdiği yıllar profesyonel hayatını şekillendirmesine de katkıda bulundu. Türkiye’ye döndüğünde MARKA Reklam Ajansı ile başlayan kariyerine Balizza ile devam etti. Ardından Tiffany & Co., Omega, Montegrappa, Jaquet Droz, Davidoff, Pequignet, Montblanc gibi dünyanın en değerli lüks ve mücevher markalarının pazarlama ve PR yönetimini üstlendi.
Aynı zamanda Vatan Gazetesi hafta sonu ekleri Bizim Kahve ve Vatan Pazar’ın yanı sıra Milliyet’te köşe yazarlığı yapan Bihter Ayyıldız,Tempo, XOXO ve Luxos gibi dergilere de yazılar yazdı.
2020 yılının başında kurduğu BA Projectz’in çatısı altında global ölçekli lüks markalara ve kültür sanat projelerine stratejik danışmanlık vermektedir. Güncel haber sitesi www.plumemag.com ‘un da kurucusu olan Bihter Ayyıldız’ın uzmanlık alanı Sürdürülebilir marka ve iletişim stratejileridir. Konuşmalarında da lüks kavramını ele alan, lüksün tarihteki yolculuğuna dikkat çeken Ayyıldız, stil sahibi olmanın püf noktalarını, trendlere dair bilgiler aktarıyor.
Konuşma Konuları
- Influencer Marketing
- Influencer İletişimi
- Love and Hate Marketing
Lüksün tanımı değişiyor peki ya kendisi?
Alışılagelen lüksün tanımı değişiyor. Deneyim ve duygusal etkileşim ise, en katı kurallara sahip köklü markaların kilit noktasına dönüşmüş durumda. Dijital iletişimde yenilikçi olup, mağaza içi deneyimde öncü adımlar atan markalar yerini koruyor. Lüks tüketicisi çok üstün kalite malzeme ve essiz tasarım kadar samimi bir içerik iletişimi de arıyor.
- Dijital çağda lüks perakendecilik
Günümüzde dijitalleşme her yere nüfuz etti. Moda dünyası da bundan nasibini aldı. Tüketim artık dijital kanallar aracılığıyla gerçekleştiriliyor. Eğer bu kanallar aracılığıyla da müşteriye dokunmazsanız yok olup gidersiniz.
- Stil sahibi doğamayız ama olabiliriz
Audrey Hepburn ve Grace Kelly gibi bir ikonu kopyalayarak ya da stil danışmanlarıyla çalışıp başkasının hayal gücünün, zekasının ve zevkinin yansıması olan parçaları üzerinde taşıyarak stil sahibi olunur mu? Yoksa stil sahibi olmak kişinin genetik kodlarında mı vardır?
- Gardıropta “Top Ten”
Yıllar değişse de gardırobun değişmeyen ikonik parçaları neler olmalı? Hangi parçalarla zamansız bir şıklık yaşamanız mümkün.
- Sanat ve lüks: Markaların bitmeyen aşkı
Lüks markaların sanatçılarla olan iş birlikleri lüks tüketicisinin her zaman çok olumlu cevap verdiği bir formül. Fakat çok sık tekrarlandığı zaman, ticari algıya neden olup, müşteri gözünde sorgulanan bir alan olmaya da açık.
- Sadeleşme/100 ürünle yaşanır mı?
Sahip olduklarımızın bizi esir almasını daha çok dile getirdiğimiz dönemde, azalarak çoğalmak konusu üzerine düşünceler tartışmaya çok açık.
- İşte bunlar hep lüks…
Yüzyılı aşan hatta bazıları neredeyse 2 asra yaklaşan markaların da dünyanın dört bir yanındaki taleplere cevap vermek için üretim ağlarını geliştirmesi aynı ürüne gereğinden fazla kişinin sahip olabilme fırsatını doğurdu.
- Çağdaş Moda – Kavramsal Moda
Moda artık sadece tasarım ve kumaştan ibaret değil. Tüm bunların yerine çağdaş sanatta olduğu gibi fikir aldı.
- Marka olmak ya da olmamak
Marka olunmaz doğulur diyebiliriz. Bir markanın sadece ürünlerinin kalitesi ve popülaritesi o markanın değerini maalesef belirleyemiyor. Günü doğru değerlendiren ve geleceğe yatıran markalar dışındakilerin pek şansı olmayan bir dönemdeyiz.
- Doğru parçalara yatırım (Minimum parça maksimum şıklık)
Eskilerin bir sözü vardır: Nicelik değil, nitelik önemlidir. İngilizler de “Ucuz ürün alacak kadar zengin değilim”, derler. Bu sözler boşuna söylenmiş değil. Doğru ve sürdürülebilir bir gardırop kendinize yapacağınız en iyi yatırımlardan biri. Ve bunu çok az parçayla yapmak mümkün.
Videolar
Itır
Erhart
Istanbul Bilgi University Academic, Social Entrepreneur
Biography
Istanbul Bilgi University Academic, Social Entrepreneur, Marathon Runner
Itır Erhart started charity-runs when she saw a slogan on a Chicago bus stop in 2004: “Difficult to run? Try chemotherapy!” She ran eight marathons and 20 half-marathons to raise funds and create awareness on behalf of NGOs. She is among the founders of Step by Step, Turkey’s first charity-run initiative. Erhart gives stimulating speeches on the effects of creating corporate teams and running for NGOs on corporate communications, sense of belonging and motivation and shares the ways to organize such events and their media echoes with her audience. Erhart focuses on the significance of acting as a team and speaks on ways to raise funds and create awareness through sports.
Step by Step reaches 12 thousand members!
Step by Step, with its 12 thousand members as of 2016, continues to mobilize individuals for social issues through endurance sports and encourages NGOs to be more transparent and accountable. Individual and corporate runners of Step by Step raise funds for their selected NGOs through sports. This model, globally known as “charity run”, is implemented in Turkey for the first time by Step by Step. Step by Step runners raised TL 11 million 700 thousand from 90,000 donators and touched the lives of 60 thousand people since 2007. Using the system, each runner sends messages to 200 people to explain his or her cause. This helps raising funds and create awareness.
Itır Erhart was listed for the “Making a Difference” program in 2009 for her works in civil society issues and granted with the Ten Outstanding Young Persons jury’s special award in 2010. In 2014, she was named as an Ashoka Fellow.
Erhart gives lectures on social gender, human rights, sports and media at Istanbul Bilgi University’s Faculty of Communication and runs workshops “How To Create Social Benefits” and “How To Improve Self-confidence” at The School of Life Istanbul.
Who is Itır Erhart?
Itır Erhart was born in 1975. She was graduated from Işık School. She majored in English Language & Literature and Philosophy at Boğaziçi University. She graduated from the same school with an M.A. degree in Philosophy and continued at Cambridge University’s Philosophy program. She was graduated with an M.Phil. degree and started teaching at Istanbul Bilgi University. In 2006, she was graduated from Boğaziçi University’s Philosophy Department with a Ph. D. degree. In 2015, she became an associate professor.
Speech Topics
– Raising funds through sports
– Creating awareness through sports
– Making a difference Step by Step
– Sports as a connective initiative
– Making a team
– Social Gender 101
– Do women know about offside? (Sports & Social Gender)
– Civil Society & Accountability
Coşkun
Aral
Journalist, International War Photographer, Documentary Producer
Biography
“Travelling around the world as a documentary photographer capturing incredible moments, the question foremost on my mind was what more can be done to convert all the experiences and information of these moments into some form of document?”
Welcome to Coşkun Aral’s World!
Coşkun Aral is an experienced journalist, international war photographer, adventure seeker, explorer, traveller, and documentary producer; there may not be words enough to describe him. He travels all around the world, contemplating and sharing what he witnesses. He is now part of Indeks’ Speakers Agency as a solution’s partner, offering unique opportunities to those who wish to pay a visit to his extraordinary world, even if for a short period of time.
He has travelled to countless countries and has visited almost every corner of Turkey. Some of the places to which he has travelled we were not even aware existed!
Aral organizes trips to special cities and regions all around Turkey and the world and reveals the beauty and the uniqueness of the destination, offering a once in a lifetime experience for the participants. You can either stick to Aral’s plan or choose your own route. Are you ready to rediscover the world with Coşkun Aral?
Some interesting destinations in Turkey
Bursa: Horses and the “Kangal” dogs at Karacabey
Denizli: The secret face of Hyrapolis
Antalya: The hidden face of Saklıkent and the lost cities
Şanlıurfa: Exploring Mesopotamia in Halfeti, the land of black roses
Gaziantep: Zeugma’s magical dinner tables
Kilis: From the fields of death to the forests of life
Mardin: Alexander’s dreamland – Dara
Kayseri: The legends of Erciyes
Çankırı: The world’s largest salt cave
Some adventures abroad
India: A symbolic wedding at Rajasthan, discovering heaven in Kashmir
Nepal: A journey from the foothills of Mount Everest to the jungle
Sri Lanka: Extraordinary festivals
Czech Republic: Turkish faces in Prague
South Africa: Walking in the footsteps of our ancestors
Laos-Cambodia: Lost civilisations
Peru: Amazonian and Incan civilisations
Egypt: Journey through a mysterious world
In his presentation, “Wars of Men, Men of War,” Coşkun Aral blends his stories with images of events and people he encountered during his career as a war correspondent and documentary producer. His impressive presentation is masterfully complemented by his speech, in which he emphasizes that there is a way to achieve everything even if the goals seem impossible.
Who is Coşkun Aral?
Coşkun Aral was born in 1956 in Siirt. He started his professional career as a press photographer in 1974. His name spread across the globe via Sipa Press thanks to his photographs of Turkey’s “Bloody May 1st, 1977”. He worked as Sipa Press’ Turkey reporter as well as as a freelance photographer for a number of Turkish media outlets, such as Turkish News Agency, Milliyet and Hürriyet. He started photographing wars in countries such as Lebanon, Iran, Iraq, Afghanistan, Northern Ireland, Chad and the Far East in 1980. In 1980 he conducted the first ever interview in history with the hijackers of a hijacked airplane. He is the founder of İZ TV, the first ever Turkish documentary channel. Aral continues to work as a war photographer for periodicals such as Time, Newsweek, Paris-Match, Stern and Epoca. He also continues to work as the producer of his TV documentary program, Haberci.
Speech Topics
“Information heals, information brings”
The topics included in “Wars of men, men of war” are decided according to the theme of the meetings. His presentations are full of inspiring examples of risk-taking, time management, leadership and team spirit.
Urban culture, life and architecture
Extraordinary tourism trails
Extraordinary lives
Unusual treatments
Extraordinary clothes / make-up / hair styles
Exceptional food and cooking methods
Extraordinary beliefs, rituals, weddings
Women and children of the world
Travel and adventure
360 degrees earth: from the first people to the present
Photo & Video Workshops
Coşkun Aral assists in photography & documentary productions, offering guidance based on his professional experience.
He offers travel advice from a journalist’s perspective and also provides technical assistance on specific travel trails.
Coşkun Aral afterwards evaluates videos and recordings produced during the event.
Get your own documentary!
We have been watching Aral’s fantastic documentaries with amazement for years now. His huge archive of documentaries is priceless. As a solution’s partner to İndeks’ Speakers Agency, he offers companies an opportunity to benefit from this precious archive. If needed, he can produce and shoot new documentary films according to companies’ wishes. Why not take part yourself in the production of a documentary film with the legendary documentary producer, Coşkun Aral?
Does your company have a 3D movie?
Coşkun Aral’s third project is preparing 3D films for companies to use for promotional purposes. These films are very useful, especially for trade fairs, where they can offer the target customers a real time experience. For instance, if a person is watching a 3D film of a hotel, they can actually take a tour inside the building and the hotel’s surrounding area. Simply by putting on the 3D glasses, you can experience the hotel without moving an inch.
Other projects
Coşkun Aral also has several other projects aimed at businesses. One of these projects is cooking workshops in which the company’s employees participate together and taste delicious foods from all around the globe. Aral does not forget to share the stories of the amazing dishes in these entertaining workshops. In another project, the experienced journalist prepares books for the companies, based on their specifications.
Erkan
Yıldırım
Founder and CEO at alwiser, Digital Transformation and Innovation
Biography
Erkan Yıldırım is the owner and the founder of alwiser Digital Transformation Management Consulting. He is also an investor and senior partner at Medron Teknoloji, a leading IoT company that develops sensors, gateways and smart object tracking solutions.
He has been in company boards as a COO for the last 6 years, including top e-commerce companies in Turkey such as 1V1Y.com and trendyol.com. While Mr. Yıldırım was GM Deputy at Boyner Retail Group, he constructed a digital transformation program for Beymen,
composed of numerous company wide projects and applications that yielded seven-fold growth in e-commerce revenues within few years that carried the online revenue ratio to 15% from 3% within three years. As a senior manager at Mercedes-Benz Turk A.Ş. and Danone Turkey, he was responsible for managing supply chain and
logistics operations in Turkey.
Mr. Yıldırım works with corporations to help them in creating company wide digital transformation programs. His specialty is to build omni-channel transition programs for retailers and e-commerce strategies for startups or grown companies. As a consultant, he has built, developed and re-organized companies and strategies,
including mid-size e-commerce companies, e.g. ciceksepeti.com, incehesap.com. In a recent project at Tekzen A.Ş. a home and appliances company with more than 100 stores, Mr. Yıldırım is building the omni-channel digital transformation roadmap, by
applying a unique framework developed within alwiser Consulting Group.
Mr. Yıldırım earned his MSc in Industrial Engineering and Operation Research with Technology Management emphasise from University of California at Berkeley in 2002, upon a BS from Boğaziçi University in 1998 and an MSc from University of Pittsburgh in 2000. He tutored Ph.D. level classes at Pittsburgh and Berkeley.
Speech Topics
- Digital transformation
- Corporat Transformation Strategies
- Creating Business Models
- Leadership
Yasemin
Bradley
Medical Doctor, Nutrition Consultant
Biography
Yasemin Bradley is a Turkish female physician specialized as nutritionist and dietitian. She is also a television presenter and writer.
Born as Yasemin Özdemir, she graduated from the Dokuz Eylül University in Izmir studying medicine. She worked a long time as a prime-time news presenter at the television channel Kanal D. She moved to England and settled there when she was touched much from the destruction of the 1999 İzmit earthquake. In London, she was trained in media production management at the BBC Turkish. She married to psychotherapist Anthony Bradley, who inspired her in healthy lifestyle. Upon her spouse’s advice, she received education in nutrition and dieting at the alternative therapy school ITEC in London.
Özdemir Bradley translated two books of the renowned American television and radio host Larry King (1929–2012) into Turkish under the title Kiminle Ne Zaman, Nerede, Ne Zaman, Nasıl Konuşmalı (1996), II. Dünya Savaşı Aşk Öyküleri (2002) She authored with her spouse diet food books Gelecek Yiyeceklerde (“The Future is in Food”) in 2002, and Bradley Mutfağı (“Bradley’s Cuisine”) in 2004. She edited the memoirs of a military officer and published it in 2002 under the title Parola: Harbiyeli Aldanmaz (“Password: Cadet does not get taken in”). In 2009, she published a series of three books on child development titled Cemile Doğru Beslenmeyi Öğreniyor (“Cemile Learns How to Eat Healthily”), Cemile Sağlıklı Yaşamayı Öğreniyor (“Cemile Learns How to Live Healthily”), and Cemile Boyu Uzasın İstiyor (“Cemile Wishes To Grow Tall”).
In 2012, she started a television program titled Dr. Yasemin Bradley ile Reçetesiz Hayat’ (“Life Without Prescription by Dr. Yasemin Bradley”) at the channel TRT Haber aired Thursday nights at 21:05 local time.
She was honored with the “Best Female TV News Presenter 1996” award by the “Tabloid Journalists Association” (Turkish: Magazin Gazetecileri Derneği).
Gülsen
Çeliker
Innov’Coat Inc. Founding Partner, Vice Chairman, CTO
Biography
“Nanotechnology is going to change our lives. All we have seen so far of nanotechnology are prototypes. Numerous R&D projects are underway across the world, and significant budgets are being allocated for this.”
Gülsen Çeliker is a founding partner of Innov’coat which carries out projects for Turkey’s leading corporations working with or producing ceramics, white appliances, glass, aluminium and carpets. Since 2010, these companies have been able to offer innovative and multi-functional products in the market place thanks to the materials and coatings developed by Innov’coat. These products are also approved by international companies. These companies introduce these new materials through R&D alliances.
Çeliker takes an active role in her company’s collaborative projects on nanotechnology with various universities. As such, her company represents an important model in terms of university-industry cooperation. She considers that universities, government and the private sector should all unite around the “nanotechnology strategy.” Firmly believing that advanced technology will shape our lives in the future, Çeliker seeks to expand our horizons with several examples: future cars will be of different materials and have increased resistance against crashing. The cleanliness of ambient air will be controlled. Clothes will be cleaned by mere exposure to a UV lamp, which will eliminate the use of harmful chemicals used in cleaning. Actually, the essence of the matter is this: nanotechnology will change our lives. What we have seen, heard and lived so far is only the results of initial studies. A great number of R&D studies are being carried out all over the world; significant budgets are being allocated for advanced technology. Researchers like Çeliker are opening the doors to the future for us.
Who is Gülsen Çeliker?
Gülsen Çeliker received her Bachelor’s, Master’s and doctorate degrees in chemical engineering from the Middle East Technical University (ODTU). She worked as a research assistant at ODTU between 1982 and 1987. She started her industrial career in Akzo Nobel as a research specialist. She transferred to Dyo in 1995. She first worked as a manager in the automotive and industrial paints section, followed by an assistant general manager position at Yaşar BASF, where she formed the R&D and quality team. She served as the R&D coordinator at the Yaşar Paint and Chemistry Group between 2004 and 2009. In 2009 Çeliker established her own company which develops, manufactures and sells nanotechnology coating and materials by entering into a partnership with Materis, Europe’s third largest paint company. Çeliker, currently, creates projects and develops innovative products for industrial firms each of which are a leader in their own sector.
Speech Topics
• Nanotechnology in Turkey
• What will the future bring?
• New functions and new markets
• New technologies, innovation and entrepreneurship
• Nanotechnology applications – opportunities in various sectors
Dilek Cindoğlu,
Prof. Dr.
Ph.D, Professor of Sociology and Acting Dean, Faculty of Humanities and Social Sciences, Abdullah Gül University, Turkey
Biography
Previously, she worked at Mardin Artuklu University and Bilkent University. She is a graduate of Bogazici University, Istanbul (B.A. and M.A.) and received her Ph.D. (1991) State University of New York at Buffalo. She has published extensively on the gendered processes of paid work, political participation, migration, health and sexuality in international journals and in book chapters. She was a Visiting Senior Scholar at the IRWAG of the Columbia University of New York (2010-2011), received, “Direct Access to the Muslim World” award from the Fulbright Visiting Specialist Program (2006) was a Visiting Fellow at the Center for Gender and Sexuality at the NYU (2003),and Senior Fellow at St. Antony’s College, Oxford (2002), was a Fulbright scholar at the University of Wisconsin, Madison (1998-1999).She was consultant on various research projects funded by national (Tubitak, KSSGM, AAK) and international (IDRC, Ford Foundation, World Bank, ILO-IPEC,EU) bodies, served as an elected EC member at Turkish Sociological Association, (TSA) 2008-2014 and International Sociological Association (ISA) 2010-2018. Her work has been published at national and international academic journals and as book chapters.
Speech Topics
- Sociology of Work
- Women’s Participation in Business
- Why Women stay at Home?
- Why so few women in working life?
- Political Sociology
Gülfem Saydan
Sanver, Dr.
Political Communication Strategist
Biography
Gulfem Saydan Sanver has a Master’s degree and PhD on political communication from the University of Panthéon Sorbonne/ France.
Ms. Sanver is the author of two books, both published in France. “A Comparative Study of the Election Campaigns in Turkey” was published in 2013 and her second book “Interpretative Communities: Socio-economic and cultural impacts on the perception” was published in 2014.
Directing strategies and campaigns, she works with members of the parliament and local mayors. Sanver has been awarded with Pollie Award by American Association of Political Consultants at the Pollie Awards 2015, with Polaris Awards by European Association of Political Consultants in 2017 and was elected to “100 Class of 2017” (The Hundred most influential political professionals of the year 2017) by Com Pol magazine located in Washington DC .
Dr. Gulfem Saydan Sanver is a member of the International Association of Political Consultants and European Association of Political Consultants.
Who is Dr. Gülfem Saydan Sanver?
Gulfem Saydan Sanver is the founder of Element Strategies, an Istanbul/Turkey based consulting firm specialized in political campaign strategy and management.
Speech Topics
- Perception Management?
- Elections & the power of a campaign
- Designing Campaign Strategy
- Political communication and Turkey
- Development in Technological vs Development in Democracy
- Active Citizenship
- Youth and Politics
- Women and Politics
- Gender and Perception
- Definition for a successful leader?
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