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Yıldız
Özer
Dijital Pazarlama Uzmanı, Kurucu Fooders
Biyografi
Yıldız Burçin Özer, Stratejik Planlama, İnternet Pazarlama ve Online Marka Yönetimi Uzmanı. Satışın 10 emri internet, internet, internet… diyor. Yeni dönem markalara yeni olanaklar, yeni zorunluluklar, yeni eğilimler sunuyor. Sunuyor diyoruz aslında zorunlu kılıyor demeyi yumuşatmak istiyoruz.
Dijital iletişim, dijital pazarlama
“Dijital iletişim tüketiciyi can evinden vurmak zorunda” diyor Özer, “…gün, marka algısı ve tüketici, ürünü marka üzerinden tercih ediyor.” diye ekliyor.
Lisans eğitimini İngiltere’de, “University of Kent”te, İletişim (“Communications & Image Studies” – İletişim, İmajların ve Yeni Medyanın Toplum üzerindeki etkisi) alanında tamamlayan Yıldız Özer, 2000’li yılların başında yaygınlaşan internet kullanımı ile birlikte profesyonel kariyerini farklı bir yöne evriltti.
Stratejik planlama
İş hayatına Total İletişim’de reklam dünyasının önde gelen kurum ve reklamcılarıyla çalışarak başlayan Özer, takiben Saatchi & Saatchi Güzel Sanatlar’da büyük markaların stratejik planlama uzmanı olarak görev yaptı. Kariyerini yıllarca stratejik planlamasında destek verdiği reklam veren tarafında sürdürme kararı alarak, Türkiye’nin lider internet portali Mynet ile yolunu kesiştirdi. Kurum tarafında, uluslararası markanın içinde çoklu ve çeşitli ürün strateji yapılanmasını Yıldız Holding bünyesinde deneyimledi. Türkiye’de internet pazarlamasını en etkin kullanan şirketlerden biri olan Yıldız Holding çatısı altında, lokal ve uluslararası birçok markanın yeni pazarlama iletişimi dünyasına hızla adapte olabilmesi ve liderliğini devam ettirebilmesi için dijital stratejiler geliştirip, teknoloji odaklı projeleri hayata geçirdi. Sürekli değişim gösteren dinamik ortamlarda, dijital pazarlama stratejilerinden sorumlu üst düzey rollerde uzun yıllar çalıştı.
2014-2018 yılları arasında, internet sektörünün tek meslek örgütü IAB Türkiye’nin (Internet Advertising Bureau) internet pazarlama grubunda aktif görev alarak, çeşitli projelere katkı sağladı.
Konuşma Konuları
- Tek Yol Dijital, İleri; Reklamın Yeni Yüzü
- Dijital 10 Emirle Emrediyor: Meşhur Marka Ol
Şeref
Oğuz
Journalist, Writer
Biography
Şeref Oğuz, Turkey’s leading economic journalists and economists from journalists.
His spirit, does not fit into the economy, has led him to play critical roles in informatics and technology. For example, Şeref Oğuz, who signed the world’s first virtual rally (1996), produced numerous articles, writings and interviews on “freedom and virtual culture”. Seref Oğuz, who traveled around Anatolia, giving New Economy Conferences to SMEs, worked as Economy Manager and columnist for Sabah Newspaper for many years.
Oğuz is a graduate of Istanbul University, Faculty of Economics, he completed his master’s degree and economics at the same university. He made researches at the University of London and started journalism. Oğuz, known for his research on information economy, new economy and change, is one of the founders of Internet Society. Oguz, who took a break from journalism over the years, took on the role of Koç Holding New Economy consultancy in 1999. Oğuz served as Koç Holding Information Group Consultant. He gave Virtual Culture classes at Bilgi University e-MBA academic staff. National Competitiveness Research Institute, makes Turkey Intelligence Foundation Board membership. Oguz, Turkey Chess Federation Board of Directors at the same time, the Internet Committee member. Şeref Oğuz was also a member of the Assembly Information Group outside the parliament.
Itır
Erhart
Istanbul Bilgi University Academic, Social Entrepreneur
Biography
Istanbul Bilgi University Academic, Social Entrepreneur, Marathon Runner
Itır Erhart started charity-runs when she saw a slogan on a Chicago bus stop in 2004: “Difficult to run? Try chemotherapy!” She ran eight marathons and 20 half-marathons to raise funds and create awareness on behalf of NGOs. She is among the founders of Step by Step, Turkey’s first charity-run initiative. Erhart gives stimulating speeches on the effects of creating corporate teams and running for NGOs on corporate communications, sense of belonging and motivation and shares the ways to organize such events and their media echoes with her audience. Erhart focuses on the significance of acting as a team and speaks on ways to raise funds and create awareness through sports.
Step by Step reaches 12 thousand members!
Step by Step, with its 12 thousand members as of 2016, continues to mobilize individuals for social issues through endurance sports and encourages NGOs to be more transparent and accountable. Individual and corporate runners of Step by Step raise funds for their selected NGOs through sports. This model, globally known as “charity run”, is implemented in Turkey for the first time by Step by Step. Step by Step runners raised TL 11 million 700 thousand from 90,000 donators and touched the lives of 60 thousand people since 2007. Using the system, each runner sends messages to 200 people to explain his or her cause. This helps raising funds and create awareness.
Itır Erhart was listed for the “Making a Difference” program in 2009 for her works in civil society issues and granted with the Ten Outstanding Young Persons jury’s special award in 2010. In 2014, she was named as an Ashoka Fellow.
Erhart gives lectures on social gender, human rights, sports and media at Istanbul Bilgi University’s Faculty of Communication and runs workshops “How To Create Social Benefits” and “How To Improve Self-confidence” at The School of Life Istanbul.
Who is Itır Erhart?
Itır Erhart was born in 1975. She was graduated from Işık School. She majored in English Language & Literature and Philosophy at Boğaziçi University. She graduated from the same school with an M.A. degree in Philosophy and continued at Cambridge University’s Philosophy program. She was graduated with an M.Phil. degree and started teaching at Istanbul Bilgi University. In 2006, she was graduated from Boğaziçi University’s Philosophy Department with a Ph. D. degree. In 2015, she became an associate professor.
Speech Topics
– Raising funds through sports
– Creating awareness through sports
– Making a difference Step by Step
– Sports as a connective initiative
– Making a team
– Social Gender 101
– Do women know about offside? (Sports & Social Gender)
– Civil Society & Accountability
Gül
İrepoğlu
Architect, Art Historian, Writer
Biography
Prof. Dr. Gül İrepoğlu studied architecture at the Istanbul State Academy of Fine Arts. When she was a doctoral student, she started to work as an assistant at the Department of Art History, Faculty of Letters in Istanbul University. She completed her doctorate in 1984. She became an associate professor in 1991, a full professor in 1997. She gave her classes on “the Renaissance Art”, “Baroque Art”, “Neoclassic and Romantic Art”, “European Art in the 19th century”, “Ottoman Art in Westernization” “Comparative History on Art” and “Ottoman Miniature Art”.
Prof. İrepoğlu retired from Istanbul University after she served 26 years. She has numerous publications on the Painting Art in the 18th – 20th centuries, Portrait of Ottoman Sultans, Artistic relationship between East and West and History of Jewelry.
Prof. İrepoğlu is the board member of UNESCO Turkish National Commission as well as the chairperson of special committee of Cultural Heritage. She is also the trustee and the chairperson of TAÇ foundation (Türkiye Anıt Çevre Turizm Değerlerini Koruma Vakfı). She has prepared and presented television programs “Şehir Mekân” and “Sanat Mekân” on TRT2 between 2005 and 2007. Prof. İrepoğlu is also a fiction writer and has published many books such as: “Gölgemi Bıraktım Lale Bahçelerinde” (2004), “Cariye” (2007). She has given conferences in Turkey and abroad.
Selected books:
Feyhaman Duran, (Istanbul 1986).
Levnî, Nakış-Şiir-Renk / Levnî, Painting Poetry colour, (Istanbul 1999).
Padişahın portresi: Tesavir-i Ali Osman / The Sultan′s Portrait, Picturing the House of Osman, (as co author), (Istanbul 2000).
Lale Devri′nin bir Görgü Tanığı: Jean-Baptiste Vanmour/ An Eyewitness Of The Tulip Era: Jean-Baptiste Vanmour, (Istanbul 2003).
Gölgemi Bıraktım Lale Bahçelerinde, (Istanbul 2004).
Zeki Faik İzer, (Istanbul 2005).
Cariye, (Istanbul 2007).
Mert
Aydıner
Communication Specialist, Sinergologist and Writer
Biography
He is studying on defining physiological and psychological reasons of our behaviours and decisions based on his background in the field of neuroanatomy. He is adapting these scientifically proven outputs to the business life and designing training programs that has economical value under the name of Academy Neuro Institute of Neuroscience Training & Coaching.
Thanks to neuroscience he managed for people to define their emotional states through mindfulness and deep insight. So that without having to react to stimuli we may have the conscious choice of how to respond. For those studies he is benefiting from the source of “Emotional Skills and Competencies (ESaC) – Evaluating Truthfulness and Credibility (ETaC) – Truth and Lies – The Science (TLS) ve Facial Action Coding System (FACS)” developed by Paul EKMAN.
As a seasoned executive coach he is developing new tools related to self-leadership, emotional intellegence and communication for facilitating the adaptation of “new generation management model” through coaching and mentoring for the business world. Within this context he designed “5 STEPS OF NEW GENERATION LEADERSHIP MODEL” that consist of “Harmony>Desire>Motion>Satisfaction>Repeat” based on neuroscience to increase trust, loyalty and performans in the work places.
Common philosophy of all his works is “programming and training the brain to think”. He believes that we can transform to a people magnet in this exploration voyage when we strive to be impressed and not not to impress, to be taught not to teach.
He is writing books, articles and giving lectures for people to get inspired by those revelations and make their own discoveries.
He is the author of two Best Selling Books that one is named Nöro Satış Müşteri Mıknatısı Olmanın Formülü (Neuro Sales For Success) and the other is Maskeli Balo (Masquerade Ball at Communication).
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