[vc_row css=”.vc_custom_1586197115242{margin-top: 30px !important;}”][vc_column][vc_column_text]Our expert speakers, generously share their knowledge in specialized fields such as science-innovation-medicine-technique-art, and many more trendin topic.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
Yasemin
Bradley
Medical Doctor, Nutrition Consultant
Biography
Yasemin Bradley is a Turkish female physician specialized as nutritionist and dietitian. She is also a television presenter and writer.
Born as Yasemin Özdemir, she graduated from the Dokuz Eylül University in Izmir studying medicine. She worked a long time as a prime-time news presenter at the television channel Kanal D. She moved to England and settled there when she was touched much from the destruction of the 1999 İzmit earthquake. In London, she was trained in media production management at the BBC Turkish. She married to psychotherapist Anthony Bradley, who inspired her in healthy lifestyle. Upon her spouse’s advice, she received education in nutrition and dieting at the alternative therapy school ITEC in London.
Özdemir Bradley translated two books of the renowned American television and radio host Larry King (1929–2012) into Turkish under the title Kiminle Ne Zaman, Nerede, Ne Zaman, Nasıl Konuşmalı (1996), II. Dünya Savaşı Aşk Öyküleri (2002) She authored with her spouse diet food books Gelecek Yiyeceklerde (“The Future is in Food”) in 2002, and Bradley Mutfağı (“Bradley’s Cuisine”) in 2004. She edited the memoirs of a military officer and published it in 2002 under the title Parola: Harbiyeli Aldanmaz (“Password: Cadet does not get taken in”). In 2009, she published a series of three books on child development titled Cemile Doğru Beslenmeyi Öğreniyor (“Cemile Learns How to Eat Healthily”), Cemile Sağlıklı Yaşamayı Öğreniyor (“Cemile Learns How to Live Healthily”), and Cemile Boyu Uzasın İstiyor (“Cemile Wishes To Grow Tall”).
In 2012, she started a television program titled Dr. Yasemin Bradley ile Reçetesiz Hayat’ (“Life Without Prescription by Dr. Yasemin Bradley”) at the channel TRT Haber aired Thursday nights at 21:05 local time.
She was honored with the “Best Female TV News Presenter 1996” award by the “Tabloid Journalists Association” (Turkish: Magazin Gazetecileri Derneği).
Özhan
Atalay
Management Consultant
Biography
Özhan Atalay helps companies save their future and he is an expert on issues of loss and high costs. Atalay, ex-general manager of Century 21 Turkey, makes presentations and provides consultancy services on niche areas including sales rules, psychology of human behavior and leadership. He has a book named Guide to Failure for Managers and teaches people how to make a difference in competition for business success.
Atalay played a role in reorganization of many companies and helped them in reaching the right information, detecting mistakes, developing practical solutions, taking action and getting results. Atalay makes brilliant speeches to professionals seeking constructive solutions in the business world and he is recognized as an expert in increasing efficiency, profitable growth, recovering companies, reducing costs, institutionalization, course change, making companies profitable, organization and change of strategy.
Atalay started his career at STFA İnşaat A.Ş. and went to England for language training after his military service. He came back to Turkey and joined the team involved in opening Swissotel Istanbul. He founded Skor Management Consultancy and provided services on installation of IT/ERP systems, increasing efficiency, financial consultancy and international tax planning. With his English partners, he adapted the global EPR system Omicron Financials to Turkey under the name Skor Financials, provided sales and maintenance services and sold the company four years later to continue his career in other fields of expertise.
Who is Özhan Atalay?
Özhan Atalay, born in Istanbul, was graduated from the Business Administration of Istanbul University. Atalay serves as CFO at Teknoloji Holding, Assistant General Manager at Schindler Asansör AŞ, General Manager at Premdor Masonite Kapı Sanayi AŞ, Assistant General Manager at Muratlı Karton A.Ş. and General Manager at Vega Services Inc.
He is an expert on companies which fail to make profit although there is no problem with the business model as well as those which want to increase profits. Atalay serves as Independent Professional Board Member as per the new TCC and CMB. He is married and a father of two.
Speech Topics
– How to prevent drivers of loss for companies?
– Cost reduction, profit increase, market share growth, profitable growth for profitable companies
– Institutionalization, standardization
– Increasing efficiency, reducing costs
– Saving a company
Güler
Aras
Academician, Professor of Finance & Accounting Founder Director, Center for Finance, Governance&Sustainability
Biography
The main goal of a company is to sustain its existence. To achieve this goal in today’s business world, a company should not only focus on profit but also fulfil its social responsibilities.
Güler Aras is best known for her remarkable academic work which includes national and international speeches. An expert on finance, banking, capital markets, corporate governance, corporate social responsibility and sustainability, Dr. Aras has published more than 20 books (11 published worldwide) and has written over 200 articles.
Dr. Aras recently joined Indeks Speakers’ Agency, attracting attention with interesting speech topics such as sustainability, a popular concept in today’s business world. Dr. Aras brings a unique perspective to sustainability, focusing on the importance of corporate social responsibility, how an enterprise can contribute to and achieve a sustainable performance. In short, she gives clues about creating a sustainable organization, a major goal for every enterprise. “Basel” is another popular speech topic for Dr. Aras. She gives seminars on the impact of the new Basel credit conditions, providing guidance on transitioning towards full implementation. Crisis management is another area of Dr Aras’ expertise. She defines financial crisis management as an important element which prevents organizations from failing and helps them achieve a sustainable performance. In her speeches, she shares the key points on how to manage a company in crisis, and describes financial and non-financial precautions and applications.
Who is Güler Aras?
Güler Aras is a professor of Finance at Yıldız Technical University’s Faculty of Economics and Administrative Sciences, where she also served as dean as well as president of the Social Sciences Institute until 2013. Dr. Aras is also the director of Research and Application Centre for Financial Studies, Corporate Management and Sustainabilityand a visiting professor at De Montfort University UK where she gave regular classes and seminars and conducts research.
Beginning in 2014, she will also work as a visiting professor at The Center for Financial Markets and Policy at Georgetown University’s McDonough School of Business. Güler Aras is the editor of an international magazine and is a board member for many magazines, including 10 international titles. She is a member of the scientists committee of many national and international seminars, and she is a founding member of the Institute of Financial Management Association of Turkey (IMA Turkey Chapter, where she also worked as a chairwoman, as well as the Turkish Transparency Foundation. She remains active in a variety of public foundations and institutions.
Speech Topics
• Sustainable Corporate Performance
• Corporate Social Responsibility
• Basel & Risk Management
• Economy
• Crisis Management: Prepare, Identify, Analyze, Resolve
James
Dorsey
Journalist, Researcher
Biography
Well-known journalist James Dorsey is a renowned Middle East specialist. Reporting on current affairs from Turkey for many years, Dorsey’s journalism career keeps going from strength to strength.
A well-known journalist in the Middle East, Dorsey writes for Hurriyet Daily News, The Huffington Post and The Daily Independent. Dorsey is a Western Asia senior fellow at the S. Rajaratnam School of International Studies (RSIS) at Nanyang Technical University in Singapore. He is currently working on a book that will share the title of his widely acclaimed and quoted blog “The Turbulent World of Middle Eastern Soccer.” Dorsey also sits on the executive board of the “Institute of Fan Culture” at Wuerzburg University.
As a prolific journalist, James Dorsey has become one of the most well-known writers in the Middle East. Dorsey has also been complementing his career in journalism with other roles for a while now. He writes an influential blog, where he looks at the Middle East’s soccer industry. He was the mentor to Klaus Schwab when he was the executive chairman of the Middle East and North Africa Summits of the World Economic Forum, held in Casablanca, Amman and Cairo between 1995 and 2004. He provided media training sessions for senior managers and important figures, including Bosnia and Herzegovina’s Minister of Foreign Trade and his senior staff, as well as teams working for the World Water Forum and the World Bank Institute. He has conducted seminars in many countries, including Jordan, Iraq, UAE, Egypt, Morocco, Turkey, South Africa, Ethiopia, Mali, Kenya, India, Bangladesh, Nepal, France, Venezuela, Brazil, Peru and Argentina. In September 2011, he was the moderator at the Singapore International Community Engagement Conference and in September 2012 he gave the opening speech at the 20th EU Conference on Sports Management, held in Aalborg, Denmark.
Who is James Dorsey?
James Dorsey studied economics at Amsterdam University and Tropical Agriculture at Wageningen Agriculture University. His 40-year career in journalism and consulting has taken him all around the world. Between 1983 and 1987, he worked for United Press International as the bureau chief in Athens, Ankara and Jerusalem and the senior correspondent in the Middle East and London offices. Between 1987 and 1991, he worked as a Washington-based diplomatic and national security affairs correspondent for Washington Times. Between 1993 and 2003, he worked for The Wall Street Journal as the senior correspondent for the Middle East, Central Asia and the Balkans, Istanbul, Amsterdam and Riyadh. Dorsey lived in Istanbul for a long time during this period and he reported on current affairs from Istanbul. Dorsey speaks English, German, Spanish and Dutch fluently, and has a theoretical knowledge of Arabic, Turkish, French and Hebrew grammar.
Speech Topics
• Life in the Middle East, Turkey – Middle East Relations
• “Fan Club” management in politics and sports
• Security – soldier – civilian relations
• Political and economic analysis
• Sports and the economy of sports
• Relations between sports and politics
• Sexism in sports
• International politics and relations
• Macro interpretation of mass movements
• The Olympics, F1 – “mega events” and their effect on countries
• Media relations
Bihter
Ayyıldız
Lüks Marka Danışmanı
Biyografi
Bihter Ayyıldız, iletişim dalında farklı şapkaları olan bir reklamcı, gazeteci, danışman ve pazarlama uzmanı. Fransa’da aldığı sanat tarihi eğitiminin ardından, reklam sektöründen marka iletişimi tecrübelerini lüks markaların iletişimlerinde kullanmak üzere sektör değiştirdi. Moda ve lüks marka severlerin yakından takip ettiği Ayyıldız, önemli markaların yol arkadaşı. Profesyonel hayatına gazetecilikle başlayıp stratejik pazarlama danışmanlığı yapan Ayyıldız, son zamanlarda yoğun mesai harcadığı influence marketing ve uzantısı olan Love and Hate Marketing’le pazarlama iletişiminin sınırlarını zorluyor.
Bihter Ayyıldız, Saint Benoit Fransız Lisesi’ni bitirdikten sonra, Fransa’da Charles de Gaulle-Lille Üniversitesi’nde sanat tarihi eğitimi aldı. Fransa’da bulunduğu süre zarfında Paris’te Latin-Jockey Tour’da VIP incoming yönetimi ve Nice’de Cigale Orientale adlı firmada özel davet organizasyonlarına imza attı. Lüksün ve modanın anavatanı olan Fransa’da geçirdiği yıllar profesyonel hayatını şekillendirmesine de katkıda bulundu. Türkiye’ye döndüğünde MARKA Reklam Ajansı ile başlayan kariyerine Balizza ile devam etti. Ardından Tiffany & Co., Omega, Montegrappa, Jaquet Droz, Davidoff, Pequignet, Montblanc gibi dünyanın en değerli lüks ve mücevher markalarının pazarlama ve PR yönetimini üstlendi.
Aynı zamanda Vatan Gazetesi hafta sonu ekleri Bizim Kahve ve Vatan Pazar’ın yanı sıra Milliyet’te köşe yazarlığı yapan Bihter Ayyıldız,Tempo, XOXO ve Luxos gibi dergilere de yazılar yazdı.
2020 yılının başında kurduğu BA Projectz’in çatısı altında global ölçekli lüks markalara ve kültür sanat projelerine stratejik danışmanlık vermektedir. Güncel haber sitesi www.plumemag.com ‘un da kurucusu olan Bihter Ayyıldız’ın uzmanlık alanı Sürdürülebilir marka ve iletişim stratejileridir. Konuşmalarında da lüks kavramını ele alan, lüksün tarihteki yolculuğuna dikkat çeken Ayyıldız, stil sahibi olmanın püf noktalarını, trendlere dair bilgiler aktarıyor.
Konuşma Konuları
- Influencer Marketing
- Influencer İletişimi
- Love and Hate Marketing
Lüksün tanımı değişiyor peki ya kendisi?
Alışılagelen lüksün tanımı değişiyor. Deneyim ve duygusal etkileşim ise, en katı kurallara sahip köklü markaların kilit noktasına dönüşmüş durumda. Dijital iletişimde yenilikçi olup, mağaza içi deneyimde öncü adımlar atan markalar yerini koruyor. Lüks tüketicisi çok üstün kalite malzeme ve essiz tasarım kadar samimi bir içerik iletişimi de arıyor.
- Dijital çağda lüks perakendecilik
Günümüzde dijitalleşme her yere nüfuz etti. Moda dünyası da bundan nasibini aldı. Tüketim artık dijital kanallar aracılığıyla gerçekleştiriliyor. Eğer bu kanallar aracılığıyla da müşteriye dokunmazsanız yok olup gidersiniz.
- Stil sahibi doğamayız ama olabiliriz
Audrey Hepburn ve Grace Kelly gibi bir ikonu kopyalayarak ya da stil danışmanlarıyla çalışıp başkasının hayal gücünün, zekasının ve zevkinin yansıması olan parçaları üzerinde taşıyarak stil sahibi olunur mu? Yoksa stil sahibi olmak kişinin genetik kodlarında mı vardır?
- Gardıropta “Top Ten”
Yıllar değişse de gardırobun değişmeyen ikonik parçaları neler olmalı? Hangi parçalarla zamansız bir şıklık yaşamanız mümkün.
- Sanat ve lüks: Markaların bitmeyen aşkı
Lüks markaların sanatçılarla olan iş birlikleri lüks tüketicisinin her zaman çok olumlu cevap verdiği bir formül. Fakat çok sık tekrarlandığı zaman, ticari algıya neden olup, müşteri gözünde sorgulanan bir alan olmaya da açık.
- Sadeleşme/100 ürünle yaşanır mı?
Sahip olduklarımızın bizi esir almasını daha çok dile getirdiğimiz dönemde, azalarak çoğalmak konusu üzerine düşünceler tartışmaya çok açık.
- İşte bunlar hep lüks…
Yüzyılı aşan hatta bazıları neredeyse 2 asra yaklaşan markaların da dünyanın dört bir yanındaki taleplere cevap vermek için üretim ağlarını geliştirmesi aynı ürüne gereğinden fazla kişinin sahip olabilme fırsatını doğurdu.
- Çağdaş Moda – Kavramsal Moda
Moda artık sadece tasarım ve kumaştan ibaret değil. Tüm bunların yerine çağdaş sanatta olduğu gibi fikir aldı.
- Marka olmak ya da olmamak
Marka olunmaz doğulur diyebiliriz. Bir markanın sadece ürünlerinin kalitesi ve popülaritesi o markanın değerini maalesef belirleyemiyor. Günü doğru değerlendiren ve geleceğe yatıran markalar dışındakilerin pek şansı olmayan bir dönemdeyiz.
- Doğru parçalara yatırım (Minimum parça maksimum şıklık)
Eskilerin bir sözü vardır: Nicelik değil, nitelik önemlidir. İngilizler de “Ucuz ürün alacak kadar zengin değilim”, derler. Bu sözler boşuna söylenmiş değil. Doğru ve sürdürülebilir bir gardırop kendinize yapacağınız en iyi yatırımlardan biri. Ve bunu çok az parçayla yapmak mümkün.
Videolar
Başak
Özer
Technology Manager, Entrepreneur, Angel Investor, Strategy Consultant
Biography
Entrepreneurial executive with a track record of commercializing new technologies and leading VC-backed B2C & B2B businesses to successful exits and post-exit integration. Comfortable operating in startup, scale-up and turnaround situations and diverse geographies including Europe and Asia.
Functional expertise in product development, strategy, go-to-market, sales/business development and new market entry, marketing and incubating new businesses. Investor/Advisor to various start-ups.
Experience includes: Autonomous Vehicle Technologies, IoT, Sensors, Cloud, Location Based Services, Automotive, Product Innovation ‘from idea to full execution’. 2 major start-up exits, 2 GM roles at Fortune 50 companies with $100M+ P&L’s. Extensive global experience.
Hakan
Güldağ
Journalist, Writer
Biography
Hakan Güldağ is a name that has been promoted to management by stepping up one by one in the journalism profession. Dünya Newspaper Editor-in-Chief Hakan Güldağ gives remarkable speeches Turkey’s economy, economics journalism, freedom of press and journalism.
Güldağ’s acquaintance with publishing dates back to 1985, he has strong news sources with its up-to-date information and equipment especially in production, agriculture and services in Anatolia, holds the pulse of the country in terms of sectors and business lines. He is known for his accuracy in his analysis .
He served as the Secretary General of the Istanbul Branch of the Economics Reporters Association. In 2005, he was elected to Brussels-based European Economic Press Federation (EBP) Executive Committee Member. Since October 2010, Turkey Journalists Association of Vocational Monitoring Committee members and Turkey Media and Communications Assembly of Turkey (TOBB MIM) serves as President.
Yıldız
Özer
Dijital Pazarlama Uzmanı, Kurucu Fooders
Biyografi
Yıldız Burçin Özer, Stratejik Planlama, İnternet Pazarlama ve Online Marka Yönetimi Uzmanı. Satışın 10 emri internet, internet, internet… diyor. Yeni dönem markalara yeni olanaklar, yeni zorunluluklar, yeni eğilimler sunuyor. Sunuyor diyoruz aslında zorunlu kılıyor demeyi yumuşatmak istiyoruz.
Dijital iletişim, dijital pazarlama
“Dijital iletişim tüketiciyi can evinden vurmak zorunda” diyor Özer, “…gün, marka algısı ve tüketici, ürünü marka üzerinden tercih ediyor.” diye ekliyor.
Lisans eğitimini İngiltere’de, “University of Kent”te, İletişim (“Communications & Image Studies” – İletişim, İmajların ve Yeni Medyanın Toplum üzerindeki etkisi) alanında tamamlayan Yıldız Özer, 2000’li yılların başında yaygınlaşan internet kullanımı ile birlikte profesyonel kariyerini farklı bir yöne evriltti.
Stratejik planlama
İş hayatına Total İletişim’de reklam dünyasının önde gelen kurum ve reklamcılarıyla çalışarak başlayan Özer, takiben Saatchi & Saatchi Güzel Sanatlar’da büyük markaların stratejik planlama uzmanı olarak görev yaptı. Kariyerini yıllarca stratejik planlamasında destek verdiği reklam veren tarafında sürdürme kararı alarak, Türkiye’nin lider internet portali Mynet ile yolunu kesiştirdi. Kurum tarafında, uluslararası markanın içinde çoklu ve çeşitli ürün strateji yapılanmasını Yıldız Holding bünyesinde deneyimledi. Türkiye’de internet pazarlamasını en etkin kullanan şirketlerden biri olan Yıldız Holding çatısı altında, lokal ve uluslararası birçok markanın yeni pazarlama iletişimi dünyasına hızla adapte olabilmesi ve liderliğini devam ettirebilmesi için dijital stratejiler geliştirip, teknoloji odaklı projeleri hayata geçirdi. Sürekli değişim gösteren dinamik ortamlarda, dijital pazarlama stratejilerinden sorumlu üst düzey rollerde uzun yıllar çalıştı.
2014-2018 yılları arasında, internet sektörünün tek meslek örgütü IAB Türkiye’nin (Internet Advertising Bureau) internet pazarlama grubunda aktif görev alarak, çeşitli projelere katkı sağladı.
Konuşma Konuları
- Tek Yol Dijital, İleri; Reklamın Yeni Yüzü
- Dijital 10 Emirle Emrediyor: Meşhur Marka Ol
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