[vc_row css=”.vc_custom_1586197115242{margin-top: 30px !important;}”][vc_column][vc_column_text]Our expert speakers, generously share their knowledge in specialized fields such as science-innovation-medicine-technique-art, and many more trendin topic.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
Mert
Aydıner
Communication Specialist, Sinergologist and Writer
Biography
He is studying on defining physiological and psychological reasons of our behaviours and decisions based on his background in the field of neuroanatomy. He is adapting these scientifically proven outputs to the business life and designing training programs that has economical value under the name of Academy Neuro Institute of Neuroscience Training & Coaching.
Thanks to neuroscience he managed for people to define their emotional states through mindfulness and deep insight. So that without having to react to stimuli we may have the conscious choice of how to respond. For those studies he is benefiting from the source of “Emotional Skills and Competencies (ESaC) – Evaluating Truthfulness and Credibility (ETaC) – Truth and Lies – The Science (TLS) ve Facial Action Coding System (FACS)” developed by Paul EKMAN.
As a seasoned executive coach he is developing new tools related to self-leadership, emotional intellegence and communication for facilitating the adaptation of “new generation management model” through coaching and mentoring for the business world. Within this context he designed “5 STEPS OF NEW GENERATION LEADERSHIP MODEL” that consist of “Harmony>Desire>Motion>Satisfaction>Repeat” based on neuroscience to increase trust, loyalty and performans in the work places.
Common philosophy of all his works is “programming and training the brain to think”. He believes that we can transform to a people magnet in this exploration voyage when we strive to be impressed and not not to impress, to be taught not to teach.
He is writing books, articles and giving lectures for people to get inspired by those revelations and make their own discoveries.
He is the author of two Best Selling Books that one is named Nöro Satış Müşteri Mıknatısı Olmanın Formülü (Neuro Sales For Success) and the other is Maskeli Balo (Masquerade Ball at Communication).
Gülden
Türktan
W20 Turkey President, Founding Member and Board Chairman of KAGİDER, OECD, BIAC-ELSA Vice President
Biography
Dr. Türktan’s life mission is to promote female entrepreneurship in Turkey as well as to strengthen the position of women economically and socially.
Dr. Türktan spent the first four years of her working life at New York University as an academic. She has also worked in positions where she had authority over auditing, human resources, quality and legal affairs, and took on various top level management roles. For many years she worked intensively in management positions in non-governmental organisations.
For a significant part of her career, Dr. Türktan took on various senior management tasks and also served as the only board member and vice chairman of the board at ABB Electric Industry, regarded as one of the world’s most prestigious companies. She put her backing behind many key decisions over the company’s journey from a value of $14 million to $350 million. Türktan now provides international training within the scope of her “Invitation to leadership” programme, the strategy and mission of which is to “train more leaders within companies.” She has also played an active role in training successful leaders both locally and abroad.
Türktan’s successful career has been thanks to the positive spirit and foresight that she applies to entrepreneurship, her well timed purchasing and sales decisions, her efficient analyses and her “win-win” investment techniques. She recently chose to put an end to her current business life and began managing a hotel in Bodrum. However, she was not able to completely let go of the world of business and took on positions on various boards and became the chairwoman of the Women Entrepreneurs Association. Under Türktan’s management the association has achieved its record highest number of projects and its highest ever revenue figures. She has given various training sessions and speeches on entrepreneurship and the basic economic principles for success in business life. She also presented recommendations on sustainability on behalf of the United Nations Development Programme (UNDP).
Who is Dr. Gülden Türktan?
After graduating from Bosphorus University’s Business School with BA and MA degrees, Dr. Gulden Turktan went on to receive post graduate degrees from New York University and Marmara University. She holds an MBA, an M. Phil and a Ph.D. She began her career as a research assistant and instructor at New York University. She then took on a top management position at ABB, a huge international power plant and electricity generation company in Istanbul. She worked at the International Investments Association (YASED) of Turkey for two periods as a board member and later as vice-chairman of the board. Dr. Turktan was the head of the Work Council of TUSIAD for Employment and Social Security Systems. She was one of the founders of Turkey’s Women Entrepreneurs Association KAGIDER and she served as its president.
Speech Topics
• Who is the leader?
• Manage upwards
• Create your own leader
• How much have we achieved in the women’s movement? How much is left?
Murat Yülek
Prof. Dr.
Economist, Professor of Economics at Istanbul Commerce University
Biography
Dr. Yulek is a professor of economics at Istanbul Commerce University. Murat holds and has held high level executive responsibilities in financial institutions including director and chairman in financial and non-financial institutions. He is also a partner at PGlobal Global Advisory and Training Services Ltd, an Ankara based international advisory company. He has project, corporate finance and economic development experience in various countries in Europe, Africa, North America and Asia with tenures at institutions including the International Monetary Fund, the Islamic Development Bank and the Turkish Prime Ministry.
He has taught at Georgetown and Yale Universities. Previously, he also served as Dean of the Faculty of Business Administration at THK University in Turkey. He authored a number of books and articles in economics, development and finance. His most recent book has been published by Springer, New York. This book, edited by Dr. Yulek and Dr. Travis Taylor, discusses suitable design of procurement policies aiming at increasing the technological level in emerging countries. Murat also writes columns at newspapers and financial journals and is a frequent speaker at various for a organized by institutions such as Global Economic Symposium, Yale University, Duke University, Prime Ministry of Turkey, COMCEC, Economic Cooperation Organization, Dubai Economic Council, CFO Forum-Vienna, The Economist Round Table, Wirtshaftsrat. He is actively involved in the organization of Istanbul Finance Summit (Chairman of the Advisory Board) and Sarajevo Business Forum (Member of the Advisory Board). He sits in the advisory boards of various other national and international institutions, platforms and academic journals.
He holds an MBA degree from Yale University, Ph.D. and M.A. degrees from Bilkent University, an MSM (Management) degree from Boston University and a B.Sc. degree from Bogazici University.
Speech Topics
• Turkish and World Economy
• Development & Growth
• Policies of Industry, Science and Technology
• Innovation and Entrepreneurship
• Assessment of the Value of the Firm
Wilco Van
Herpen
Traveler, Photographer, Cook, Journalist, TV Producer
Biography
Wilco van Herpen, represented by Indeks Speaker Agency, is a modern-day traveler and cook as well as an accomplished photographer. He is on occasion referred to as the Northern traveler”, “avid adventurer, “enthusiastic foodaholic”, or “extraordinary photographer”.
Wilco van Herpen is a Dutchman who has settled in Turkey for long time. He has taken a fancy on this country, to which he came by coincidence, and never left. Wilco van Herpen lives and works in Turkey since 1999 and has a quite adventurous life. Wilco van Herpen is a speaker in demand by people in search of extraordinary stories from a different perspective. Wilco van Herpen gives speeches on exciting life stories, travel adventures, breaking habits, cliche-free photography, extraordinary culinary tastes and many other issues on life. He also continues to produce TV shows and participate in photograph exhibitions.
Born in Bussum, the Netherlands, Wilco started cooking in his early days following the footsteps of his father and worked as a cook for 17 years after the culinary academy. He then studied photography and started to work in this area. He came to Turkey in 1999. He started here as a photographer but changed course to TV shows he produced for TRT, TV8, TRT Avaz, IZ TV, NTV and CNN Türk. After working as a production and camera assistant for Coşkun Aral’s “Haberci” team for long time, he produced “Kaçış Planı” for TRT2. Kaçış Planı was a start for Wilco. He made a strong connection with the Turkish audience with “Wilco’nun Gözü” on TV8, “Wilco’nun Karavanı” on IZ TV, “Wilco’nun Seçimi” on NTV and “Yabancı Değil” on TRT Avaz and he was granted with the “Modern Evliya Çelebi” award in 2011 for his documentaries and travel shows.
“Wilco ile Pazar Pazar AB” on Skytürk360, “Yemek Takımı” on Kanal D, “Wilco Yollarda” on CNN Türk as well as “Wilco ile Yaşasın Yemek”, “İki Göz Bir Şehir” and “Wilco’nun Karavanı” Iz TV are ongoing. In his shows, he always maintained his sincerity and explained Turkey from the perspective of a ‘foreigner’, a gourmet and an artist in a funny, humanistic, environmentally-conscious manner.
Who is Wilco van Herpen?
He was born in 1963 in the Netherlands. He followed his father’s footsteps and started as a cook. While working as a cook for a hotel in the Netherlands, he came to Turkey for the first time in 1988 with his girlfriend of Turkish origin. He started photography after he went back to his native country. He travelled in South Africa, Namibia and Lesotho and returned to the Netherlands as a freelance photographer. Wilco worked as a freelance photographer for the Dutch media and took photographs during the Gazi District incidents in 1995. This was his first connection to Turkey. In 1999, he decided to come to Turkey and live in Istanbul. He served as the representative of the Dutch state television in Turkey. He also worked as a chef for a number of restaurants. From 2011 to 2014, he had a column at Hürriyet Daily News. Wilco Van Herpen is a documentary producer, cook, photographer and journalist, continues to take part in exhibitions and slide shows and gives seminars.
Speech Topics
– The unbearable lightness of breaking a habit
(Surprising consequences of travelling, leaving your comfort zone, discovering different cultures, experiencing the daily habits of other people in the context of their socio-cultural circles. Unpredicted striking effects of travelling on personal development and relations. Discovering the limitlessness of your spiritual limits as you back away from your physical boundaries.)
– Exceptional culinary experiences: Different tastes, experiences to break down your culinary prejudices
(Contrary to the trendy gourmet tours, breaking the limits and monotony of the well-known tastes and points of interest, changing the concept of being a tourist into a local of the region, following the ordinary people and discovering local tastes on the streets, small shops and local markets.)
– Cliche-free photography: Striking and obscure shots from life
(Journeys specific to those who wish, rather than seeking for the best light, weather condition, depth, frame, material or model, listening to the voice of the soul in search of extraordinary shots right in the middle of the ordinary and simple.)
– A poetic journey to stop the time: Photography
(The art of photography from 80s to contemporary times from Wilco Van Herpen, professional photographer. Remarkable artists he met, countless photography travels… The journey of photography, arguably the form of art most effected and inspired by the technologic improvements and the digital boom which made its way to the daily lives of everyone. Reasons and consequences of the keen interest in photography by almost every person.
– My home: Turkey-the country I was not born in
(Turkey from the perspective of a Northern traveler. A person who lives, falls in love, becomes a father here, lover, father, artist, traveler, photographer, journalist, cook… What he likes and hates most, what he is tolerated for, what he is loved, blamed, alienated for… Out-of-the-box perspectives from a 20-year experience in Turkey…)
Ebru Baybara
Demir
Social Gastronomy Chef, Social Entrepreneur
Social Gastronomy
Sustainability
Success story
Teamwork and leadership
Biography
Chef Ebru Baybara Demir, the winner of the 2023 Basque Culinary World Prize (BCWP), which is called the Nobel of the gastronomy, became the first chef to bring this honoured award to Turkey. Recognized for her remarkable contributions to social gastronomy over the past two decades, Chef Baybara Demir has been acknowledged for her innovative solutions to societal challenges and needs, especially the socioeconomic repercussions of the migrant crisis, combating the impact of climate change on soil rejuvenation, and promoting local development through the perspective of gastronomy. Prior to her first prize, Chef Baybara Demir was ranked among the top 10 best chefs in the world at the Basque Culinary World Prize two consecutive years.
Ebru Baybara Demir has moved to Mardin in 1999 after completed her bachelor’s degree in Marmara University, Department of Tourism Management. Ebru Baybara Demir took the road to Mardin with a dream to meet the city with tourism and established the very first touristic restaurant in Mardin by the change she created, Cercis Murat Konağı, with twenty-one women who believed in her. Demir, who has conducted extensive research on Anatolian cuisine for more than 15 years, has made many social gastronomy projects happen in the region, especially in Mardin, beyond being a chef, with the philosophy of “The taste of the meal on the table comes from the soil it takes and from the lives it benefits”. Within this period, she achieved loads of prizes on both national and international levels. She presented Turkey in World Gastronomy Tourism Forum held by UNWTO and 5th Food on the Edge Summit that brought gastronomy elites and authorities together via the projects she conducted in the field. Realizing the firsts in the field of social gastronomy with measurable results, Demir also draws attention to the creation of sustainable local economies from the protection of the natural balance of seed, soil and water in its projects, and the ability to create a livelihood for everyone who works from the process in which the product reaches the consumer from the soil. Ebru Baybara Demir, under the roof of Soil to Plate Agricultural Development Cooperative, of which she is among the founders of Mesopotamia’s oldest wheat, Sorgul Wheat, Şemim Soaps, El Ele Elden Ele (Hand in Hand) Store and online sales platform, as well as local products with new initiatives to be implemented in a short time. She continues to work for the ideal cooperative model that brings together local cuisine and local human resources to create a role model in the national and international arena.
Ebru Baybara Demir carries out the Biodegradable Waste Project, which started in Diyarbakır and spread to many provinces of the country under the “We Are Healing Life” motto. “Biodegradable Waste Management Project from Soil to Soil” is a regenerative agriculture project that includes improving the soil, supporting the farmer and contributing to the production of healthy food by transform the biodegradable food waste consisting of vegetables and fruits in the market into compost. Within the scope of the project, the usable foods collected in the marketplaces are brought to the soup kitchens and inspected under the supervision of a food engineer and are used with a 2-stage production as “Canned and Packaged Products” and “Hot Meal Production”.
She is the only Turkish Chef that her documentary “12 Zero-Waste Chefs of the World” was made by HBO Max which is American online content platform. Ebru Baybara Demir was awarded the Aenne Burda Creative Leadership Award at the DLD Munich Conference held in January 2023. Demir has been presented to women with brave, optimistic, innovative, creative and inspiring qualities since 2006.
Speech Topics
- Social gastronomy
- Sustainability: Biodegradable Waste Management Project from Soil to Soil
- Social entrepreneurship: Respect for the local
- Producing women
- Success story
- Teamwork and leadership
Yıldız
Özer
Dijital Pazarlama Uzmanı, Kurucu Fooders
Biyografi
Yıldız Burçin Özer, Stratejik Planlama, İnternet Pazarlama ve Online Marka Yönetimi Uzmanı. Satışın 10 emri internet, internet, internet… diyor. Yeni dönem markalara yeni olanaklar, yeni zorunluluklar, yeni eğilimler sunuyor. Sunuyor diyoruz aslında zorunlu kılıyor demeyi yumuşatmak istiyoruz.
Dijital iletişim, dijital pazarlama
“Dijital iletişim tüketiciyi can evinden vurmak zorunda” diyor Özer, “…gün, marka algısı ve tüketici, ürünü marka üzerinden tercih ediyor.” diye ekliyor.
Lisans eğitimini İngiltere’de, “University of Kent”te, İletişim (“Communications & Image Studies” – İletişim, İmajların ve Yeni Medyanın Toplum üzerindeki etkisi) alanında tamamlayan Yıldız Özer, 2000’li yılların başında yaygınlaşan internet kullanımı ile birlikte profesyonel kariyerini farklı bir yöne evriltti.
Stratejik planlama
İş hayatına Total İletişim’de reklam dünyasının önde gelen kurum ve reklamcılarıyla çalışarak başlayan Özer, takiben Saatchi & Saatchi Güzel Sanatlar’da büyük markaların stratejik planlama uzmanı olarak görev yaptı. Kariyerini yıllarca stratejik planlamasında destek verdiği reklam veren tarafında sürdürme kararı alarak, Türkiye’nin lider internet portali Mynet ile yolunu kesiştirdi. Kurum tarafında, uluslararası markanın içinde çoklu ve çeşitli ürün strateji yapılanmasını Yıldız Holding bünyesinde deneyimledi. Türkiye’de internet pazarlamasını en etkin kullanan şirketlerden biri olan Yıldız Holding çatısı altında, lokal ve uluslararası birçok markanın yeni pazarlama iletişimi dünyasına hızla adapte olabilmesi ve liderliğini devam ettirebilmesi için dijital stratejiler geliştirip, teknoloji odaklı projeleri hayata geçirdi. Sürekli değişim gösteren dinamik ortamlarda, dijital pazarlama stratejilerinden sorumlu üst düzey rollerde uzun yıllar çalıştı.
2014-2018 yılları arasında, internet sektörünün tek meslek örgütü IAB Türkiye’nin (Internet Advertising Bureau) internet pazarlama grubunda aktif görev alarak, çeşitli projelere katkı sağladı.
Konuşma Konuları
- Tek Yol Dijital, İleri; Reklamın Yeni Yüzü
- Dijital 10 Emirle Emrediyor: Meşhur Marka Ol
Bihter
Ayyıldız
Lüks Marka Danışmanı
Biyografi
Bihter Ayyıldız, iletişim dalında farklı şapkaları olan bir reklamcı, gazeteci, danışman ve pazarlama uzmanı. Fransa’da aldığı sanat tarihi eğitiminin ardından, reklam sektöründen marka iletişimi tecrübelerini lüks markaların iletişimlerinde kullanmak üzere sektör değiştirdi. Moda ve lüks marka severlerin yakından takip ettiği Ayyıldız, önemli markaların yol arkadaşı. Profesyonel hayatına gazetecilikle başlayıp stratejik pazarlama danışmanlığı yapan Ayyıldız, son zamanlarda yoğun mesai harcadığı influence marketing ve uzantısı olan Love and Hate Marketing’le pazarlama iletişiminin sınırlarını zorluyor.
Bihter Ayyıldız, Saint Benoit Fransız Lisesi’ni bitirdikten sonra, Fransa’da Charles de Gaulle-Lille Üniversitesi’nde sanat tarihi eğitimi aldı. Fransa’da bulunduğu süre zarfında Paris’te Latin-Jockey Tour’da VIP incoming yönetimi ve Nice’de Cigale Orientale adlı firmada özel davet organizasyonlarına imza attı. Lüksün ve modanın anavatanı olan Fransa’da geçirdiği yıllar profesyonel hayatını şekillendirmesine de katkıda bulundu. Türkiye’ye döndüğünde MARKA Reklam Ajansı ile başlayan kariyerine Balizza ile devam etti. Ardından Tiffany & Co., Omega, Montegrappa, Jaquet Droz, Davidoff, Pequignet, Montblanc gibi dünyanın en değerli lüks ve mücevher markalarının pazarlama ve PR yönetimini üstlendi.
Aynı zamanda Vatan Gazetesi hafta sonu ekleri Bizim Kahve ve Vatan Pazar’ın yanı sıra Milliyet’te köşe yazarlığı yapan Bihter Ayyıldız,Tempo, XOXO ve Luxos gibi dergilere de yazılar yazdı.
2020 yılının başında kurduğu BA Projectz’in çatısı altında global ölçekli lüks markalara ve kültür sanat projelerine stratejik danışmanlık vermektedir. Güncel haber sitesi www.plumemag.com ‘un da kurucusu olan Bihter Ayyıldız’ın uzmanlık alanı Sürdürülebilir marka ve iletişim stratejileridir. Konuşmalarında da lüks kavramını ele alan, lüksün tarihteki yolculuğuna dikkat çeken Ayyıldız, stil sahibi olmanın püf noktalarını, trendlere dair bilgiler aktarıyor.
Konuşma Konuları
- Influencer Marketing
- Influencer İletişimi
- Love and Hate Marketing
Lüksün tanımı değişiyor peki ya kendisi?
Alışılagelen lüksün tanımı değişiyor. Deneyim ve duygusal etkileşim ise, en katı kurallara sahip köklü markaların kilit noktasına dönüşmüş durumda. Dijital iletişimde yenilikçi olup, mağaza içi deneyimde öncü adımlar atan markalar yerini koruyor. Lüks tüketicisi çok üstün kalite malzeme ve essiz tasarım kadar samimi bir içerik iletişimi de arıyor.
- Dijital çağda lüks perakendecilik
Günümüzde dijitalleşme her yere nüfuz etti. Moda dünyası da bundan nasibini aldı. Tüketim artık dijital kanallar aracılığıyla gerçekleştiriliyor. Eğer bu kanallar aracılığıyla da müşteriye dokunmazsanız yok olup gidersiniz.
- Stil sahibi doğamayız ama olabiliriz
Audrey Hepburn ve Grace Kelly gibi bir ikonu kopyalayarak ya da stil danışmanlarıyla çalışıp başkasının hayal gücünün, zekasının ve zevkinin yansıması olan parçaları üzerinde taşıyarak stil sahibi olunur mu? Yoksa stil sahibi olmak kişinin genetik kodlarında mı vardır?
- Gardıropta “Top Ten”
Yıllar değişse de gardırobun değişmeyen ikonik parçaları neler olmalı? Hangi parçalarla zamansız bir şıklık yaşamanız mümkün.
- Sanat ve lüks: Markaların bitmeyen aşkı
Lüks markaların sanatçılarla olan iş birlikleri lüks tüketicisinin her zaman çok olumlu cevap verdiği bir formül. Fakat çok sık tekrarlandığı zaman, ticari algıya neden olup, müşteri gözünde sorgulanan bir alan olmaya da açık.
- Sadeleşme/100 ürünle yaşanır mı?
Sahip olduklarımızın bizi esir almasını daha çok dile getirdiğimiz dönemde, azalarak çoğalmak konusu üzerine düşünceler tartışmaya çok açık.
- İşte bunlar hep lüks…
Yüzyılı aşan hatta bazıları neredeyse 2 asra yaklaşan markaların da dünyanın dört bir yanındaki taleplere cevap vermek için üretim ağlarını geliştirmesi aynı ürüne gereğinden fazla kişinin sahip olabilme fırsatını doğurdu.
- Çağdaş Moda – Kavramsal Moda
Moda artık sadece tasarım ve kumaştan ibaret değil. Tüm bunların yerine çağdaş sanatta olduğu gibi fikir aldı.
- Marka olmak ya da olmamak
Marka olunmaz doğulur diyebiliriz. Bir markanın sadece ürünlerinin kalitesi ve popülaritesi o markanın değerini maalesef belirleyemiyor. Günü doğru değerlendiren ve geleceğe yatıran markalar dışındakilerin pek şansı olmayan bir dönemdeyiz.
- Doğru parçalara yatırım (Minimum parça maksimum şıklık)
Eskilerin bir sözü vardır: Nicelik değil, nitelik önemlidir. İngilizler de “Ucuz ürün alacak kadar zengin değilim”, derler. Bu sözler boşuna söylenmiş değil. Doğru ve sürdürülebilir bir gardırop kendinize yapacağınız en iyi yatırımlardan biri. Ve bunu çok az parçayla yapmak mümkün.
Videolar
Abdurrahman
Yıldırım
Author, Commentator
Biography
Who is Abdurrahman Yıldırım?
Abdurrahman Yıldırım is a competent journalist and economist with to the point estimates on Turkish and global economy. He is among those who set the debate through TV shows, articles and commentaries.
Abdurrahman Yıldırım, graduated from Marmara University’s Press Institute, wrote articles on economy at Anadolu Ajansı, Cumhuriyet, Sabah, Yeniyüzyıl and Habertürk daily newspapers. He is known as a very good analyst and followed up by many people. Yıldırım also works on a number of books. He has 4 books on capital markets.
Yıldırım was granted with the ‘Economy Columnist’ award at the Economy Press Achievement Awards by research institutes and NGOs almost every year of his career.
Abdurrahman Yıldırım writes on the economy’s roadmap and markets and interprets hard-to-grasp analyses as easy as it can be done.
Yıldırım often analyzes the global and Turkish economy, future estimations and a sustainable economy using objective data and is known for building his estimations on facts.
Yıldırım makes solid arguments on the ever-changing FX markets and stock exchange and money markets. Yıldırım is focused on objective estimations passed with constructive suggestions and to the point analyses of the current situation.
Abdurrahman Yıldırım meets the TV audience at Habertürk and Bloomberg.
Speech Topics
- Turkey and the World Economy
- Economic Analysis and Forecasting
- Sustainable Economy
- Foreign Exchange Market, Stock Exchange and Money Markets
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