[vc_row][vc_column][vc_column_text]You can have a great idea to build a successful brand or business. But it is important to develop and advance these ideas in a realistic way. Our speakers in this field are visionary people who have experience with an infallible passion, who have made bold decisions and realised their dreams. Our speakers will squeeze the priorities and challenges of venturing into practical clues as entrepreneurs of your dreams.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_custom_heading text=”TECHNOLOGY – INNOVATION” font_container=”tag:h5|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1591359452610{margin-top: 10px !important;padding-left: 0px !important;}”][vc_column_text]
Future – Futurism – Trends & Innovations
Entrepreneurship / Venture Capital – Angel Investment
Artificial Intelligence- Information Technology and Cyber Security
Science, Research and Development – Innovation – Creativity
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Aslı
Zuluğ, Dr.
Food Engineer, Academician, Entrepreneur
Biography
Dr. Aslı Zulug obtained her B.Sc. degree from Ege University Department of Food Engineering in 2003 and M.Sc. degree from Mediterranean Agronomic Institute of Chania (MAICH) Greece in 2006 about Business Management and Economics and, her Ph.D. degree from Ege University, Department of Agricultural Economics in 2010 and studied about consumer preferences on country of origin food products. Since 2008 she had worked as a food safety team leader in Swissotel the Bosphorus. During her sectoral activities she was giving part time lectures about food safety, nutrition, food politics and food and beverage management subjects in state and foundation universities. Since 2015 she is writing the column magazine about food hygiene and food economics subjects in “Gıda Türk”.
Başak
Özer
Technology Manager, Entrepreneur, Angel Investor, Strategy Consultant
Biography
Entrepreneurial executive with a track record of commercializing new technologies and leading VC-backed B2C & B2B businesses to successful exits and post-exit integration. Comfortable operating in startup, scale-up and turnaround situations and diverse geographies including Europe and Asia.
Functional expertise in product development, strategy, go-to-market, sales/business development and new market entry, marketing and incubating new businesses. Investor/Advisor to various start-ups.
Experience includes: Autonomous Vehicle Technologies, IoT, Sensors, Cloud, Location Based Services, Automotive, Product Innovation ‘from idea to full execution’. 2 major start-up exits, 2 GM roles at Fortune 50 companies with $100M+ P&L’s. Extensive global experience.
Tolga
Tanrıseven
Co-Founder & CEO at GirlsAskGuys.com
Biography
Tolga Tanriseven is the co-founder and CEO of GirlsAskGuys, digital community connecting girls and guys to help each other by sharing their experiences & opinions. GirlsAskGuys & KizlarSoruyor connects people with passion on a topic, micro-influencers, to people who are seeking that knowledge from passionate people.
Tolga was born in Turkey and moved to US, St. Louis, in 2001 to receive his graduate degree in computer engineering at SIUE. After working in the e-commerce industry and leading engineering teams, Tolga took his side project GirlsAskGuys to the next level by raising $2M. GirlsAskGuys, also available in Turkish as KizlarSoruyor.com and in Spanish as EllasSaben.com, reaches 22M unique visitors per month and Tolga has been featured in various media including Forbes, Mashable, Huffington Post and Channel 5 KSDK.
Speech Topics
- Entrepreneurship
- Social Media
- New Rules of Marketing
- Technology
- Innovation
Yıldız
Özer
Dijital Pazarlama Uzmanı, Kurucu Fooders
Biyografi
Yıldız Burçin Özer, Stratejik Planlama, İnternet Pazarlama ve Online Marka Yönetimi Uzmanı. Satışın 10 emri internet, internet, internet… diyor. Yeni dönem markalara yeni olanaklar, yeni zorunluluklar, yeni eğilimler sunuyor. Sunuyor diyoruz aslında zorunlu kılıyor demeyi yumuşatmak istiyoruz.
Dijital iletişim, dijital pazarlama
“Dijital iletişim tüketiciyi can evinden vurmak zorunda” diyor Özer, “…gün, marka algısı ve tüketici, ürünü marka üzerinden tercih ediyor.” diye ekliyor.
Lisans eğitimini İngiltere’de, “University of Kent”te, İletişim (“Communications & Image Studies” – İletişim, İmajların ve Yeni Medyanın Toplum üzerindeki etkisi) alanında tamamlayan Yıldız Özer, 2000’li yılların başında yaygınlaşan internet kullanımı ile birlikte profesyonel kariyerini farklı bir yöne evriltti.
Stratejik planlama
İş hayatına Total İletişim’de reklam dünyasının önde gelen kurum ve reklamcılarıyla çalışarak başlayan Özer, takiben Saatchi & Saatchi Güzel Sanatlar’da büyük markaların stratejik planlama uzmanı olarak görev yaptı. Kariyerini yıllarca stratejik planlamasında destek verdiği reklam veren tarafında sürdürme kararı alarak, Türkiye’nin lider internet portali Mynet ile yolunu kesiştirdi. Kurum tarafında, uluslararası markanın içinde çoklu ve çeşitli ürün strateji yapılanmasını Yıldız Holding bünyesinde deneyimledi. Türkiye’de internet pazarlamasını en etkin kullanan şirketlerden biri olan Yıldız Holding çatısı altında, lokal ve uluslararası birçok markanın yeni pazarlama iletişimi dünyasına hızla adapte olabilmesi ve liderliğini devam ettirebilmesi için dijital stratejiler geliştirip, teknoloji odaklı projeleri hayata geçirdi. Sürekli değişim gösteren dinamik ortamlarda, dijital pazarlama stratejilerinden sorumlu üst düzey rollerde uzun yıllar çalıştı.
2014-2018 yılları arasında, internet sektörünün tek meslek örgütü IAB Türkiye’nin (Internet Advertising Bureau) internet pazarlama grubunda aktif görev alarak, çeşitli projelere katkı sağladı.
Konuşma Konuları
- Tek Yol Dijital, İleri; Reklamın Yeni Yüzü
- Dijital 10 Emirle Emrediyor: Meşhur Marka Ol
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