Yıldız
Özer

Yıldız Burçin Özer, Strategic Planning, Internet Marketing, and Online Brand Management Specialist. The 10 commandments of sales are internet, internet, internet… The new era offers brands new opportunities, new requirements, and new trends. We say “offers” because we want to soften the statement that it is actually making them mandatory.

Digital communication, digital marketing

“Digital communication must strike at the heart of the consumer,” says Özer, adding, “…today, brand perception and consumers prefer products based on the brand.”

Yıldız Özer completed her undergraduate education in the UK at the University of Kent, majoring in Communications (Communications & Image Studies – The Impact of Communication, Images, and New Media on Society). With the widespread use of the internet in the early 2000s, she shifted her professional career in a different direction.

Strategic planning

Özer began her professional life at Total İletişim, working with leading institutions and advertisers in the advertising world. She then worked at Saatchi & Saatchi Güzel Sanatlar as a strategic planning expert for major brands. Deciding to continue her career on the advertising side, which she had supported for years with her strategic planning, she crossed paths with Mynet, Turkey’s leading internet portal. On the corporate side, she experienced the multi-faceted and diverse product strategy structure of an international brand within Yıldız Holding. Under the umbrella of Yıldız Holding, one of the companies that most effectively utilizes internet marketing in Turkey, he developed digital strategies and implemented technology-focused projects to enable many local and international brands to quickly adapt to the new world of marketing communications and maintain their leadership. He worked for many years in senior roles responsible for digital marketing strategies in dynamic environments subject to constant change.

Between 2014 and 2018, he actively served on the internet marketing group of IAB Turkey (Internet Advertising Bureau), the only professional organization in the internet sector, contributing to various projects.