Most companies use media relations training generally only as a tool of crisis management. It is only when a crisis is taking hold that most companies start thinking of media relations trainings as a form of rescue. However, media relations are not a reactive activity; rather, they are (or at least should be) proactive measures which companies should be carrying out continuously.
Today, when we talk of media and communication, we mean not only newspapers, magazines or TV. The Internet, social media platforms and mobile devices have become significant communication platforms and have begun to steal ground from traditional media and usual structures. As the field of media has diversified, we have begun to talk about a concept called “managing communication.” Communication is about connecting the output message with its addressee in the fastest and most efficient way possible with the guarantee of it being understood. Communication is both in an art and a form of management.
The communications and media sector is changing rapidly. Instead of searching for a one-size-fits-all solution to meet all of your needs at the same time, we recommend that you find various solutions specific to your various needs. İndeks offers training modules specific to your needs. You can take these training modules separately or in combination by requesting your own specially tailored training program.