Levent Erden is a graduate of Bogazici University, where he studied his undergrad and MBA. However, he prefers to call himself as a member of “Galatasaray” graduates. He started his career as an advertiser, he worked for McCan for 3 years. To initiate L’Oreal’s Turkey operations, he traveled between France and Turkey. During the last market leadership of Pepsi Co., he was the International brand manager. Since that, we can say that he took almost all executive roles. He consistantly works on emphasizing the relation between marketing and finance. He was the CEO of Euro RSCC Turkey and the Presindent of Interactive Advertising Bureau of Turkey. He gives lectures about Marketing, Integrated Marketing Communications, Advertising and Consumer Behavior at Bilgi University MBA and e-MBA programs. For the last 10 years, he has been trying to create a book out of his speeches at different conferences.